Between Personal and Mobile is Portable

Monday, February 8, 2010 by Nate Bullock


As you may well know, Apple released it's highly touted iPad in late January of 2010 and has received mixed reviews. While iThings are trendy and slick, performance has been a concern for many (just look at the recent iPhone issues in New York and AT&T network strain). The iPad is no different as the device possesses non-expandable SD inputs, a general lack of multi-task capabilities, no camera and a low battery life (plus MadTV might have some brand name patents that need addressed).

So this was basically another mac product launch whereby brand lovers became more entranced and brand haters...well...could keep hating. However, beyond these Mac-versus-PC-versus-Linux-versus-CMS-versus-Ruby computo-debates, the iPad launch signifies something that every person seeking a technology job in Indianapolis should be conscious of: 

The gap between personal and mobile computing is closing and Apple is blazing that trail despite early attempts at entry by the e-readers (Amazon, B&N, etc.). Where the publishing houses tried to provide a mobile reader, Apple flexed its muscle and offered not only a mobile reader, but mobile computing application along with it.

A number of start-ups, most in NYC and SF, support Apple's move into the portable market as there is a trend towards high growth start-ups building applications for the portable user. My favorite is NYC startup SeeClickFix, a location based service that allows you to report non-emergency issues (potholes, prostitution, graffiti) and receive alerts in your neighborhood about the issue. Other BigApps competition winners in NYC were also location based services (SporkNYC, Taxihack, WayFinder NYC).

As the portable computing gap closes, business jobs in Indianapolis will have to adapt. Entrepreneurial Companies in Indianapolis will hire people who can work within the bounds of a new economy (where your library may eventually be comprised of iPads, Kindles and a few printers). How will you adapt? How will your company evolve? The relentless quest for efficiency is squeezing some of the fat out of life, and portable computing is another step in that quest.

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