Are you practicing safe tweeting?

Thursday, January 20, 2011 by Zac Workman
As an Orr Fellow, I feel the topic of social media is an important issue to address and one we often overlook. Many of us use Facebook and Twitter, but do we actually consider what we are saying and how it might affect our brand? Social media is a big part of the tech and start-up community in Indiana, and our brands (personal and professional) can be affected.

If you are one of the nearly 200 million people who already use or are thinking of using Twitter, then you probably have heard or been a part of some tweeting debacles.  Here are some tips to keep you out of trouble.


 Twitter


5 tips for you to consider when tweeting:

1)      No redos on Twitter.  Consider what you are posting before you take the dive and send out your 140 character short story about how upset you are by @soandso and remember there is no effective means of recalling public tweets.  Once they are out there, they are part of the public domain and sure to be scrutinized and reflect upon you and your brand.

2)      Your tweets are owned by you.  Once tweeted, your posts are public domain and indexed for searches and linked back to you.  Don’t share anything you don’t want to be public information.  Save this for direct messages if absolutely necessary but remember that even direct messages can be retweeted.

3)      Tweet what is relevant to your brand.  As an individual you represent a brand and that brand can be YOU, your employer, your cause or any other number of things.  Make sure to keep this in mind when tweeting and keep your tweets relevant.  The last thing you want to do is destroy your personal brand because of what you have decided to tweet in the heat of a twitter war or lapse in judgment.

4)      Twitter is not Facebook.  Don’t use Twitter like you use Facebook.  Twitter is used to connect with people and to follow people of interest so you can stay in the conversation.  It is not simply a status update.  To be effective you have to use references and acknowledge individuals on a regular basis.  This may be a retweet, reply, use of hash tags (#) or simply posting relevant content.

5)      Twitter is best utilized via Twitter clients.  I personally use HootSuite which allows me to manage multiple accounts from one system while staying connected and engaged.  These clients also provide analytics and allow you to shorten URLs and easily schedule your tweets. 

Twitter is a highway of information and hopefully this will help you to more effectively consume and contribute to the vast amount of relevant information out there. 

Happy and safe tweeting!                                                                            
@zacworkman
 


Interested in technology jobs in Indianapolis?  Or are you part of a high growth start-up that might be a good fit as a Fellowship host company?  Check out www.orrfellowship.org to learn more about what the Orr Fellowship has to offer.  

Real Expectations

Wednesday, October 13, 2010 by Jill Goldschmidt

After attending several of the Governor Bob Orr Entrepreneurial Fellowship recruiting events, I have discovered a common concern held by many senior candidates.  As if the job search isn’t stressful enough, many college seniors are concerned that recruiters are attempting to “sell” them on the job at hand, leading them to hold false expectations about what the job will really be like.
 
My response to their concerns is always the same.  We’re not here to “sell” you on anything.  Our responses to your questions and accounts of our experiences are completely genuine.  When we say the Orr Entrepreneurial Fellowship offers executive mentorship, it’s the truth.  Last month, I went to lunch with the President of my company where we talked casually about his career successes and some of the business challenges he’s faced.  On a more frequent basis, I experience executive mentorship through some of the projects I am working on with the VP of Technology.  He’s taken a direct role in some of the critical learning experiences that have pushed me to grow at my host company. 

When we say that the Orr Fellowship offers networking and social opportunities, we mean it.  Aside from our monthly Business Leader Meetings, there is a steady stream of networking opportunities, whether it’s attending a technology-based convention in Indianapolis or attending an Orr Fellowship social event, like the one being held this month, where guests include Orr Fellowship Board Members, Orr Fellowship Alumni, current Orr Fellows, Host Company Executives, and other special guests.

So far, I have completed four months of the Orr Fellowship, and I can honestly say that it has lived up to and even exceeded my expectations.  The Orr Fellowship doesn’t need a sales pitch.  It speaks genuinely of itself.