By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings. Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders. Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies. This experience speaks to the first aspect that I spoke about - "what you know."
During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana. Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals. Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today. These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting. Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession? Typically, after the speaker is finished, there is plenty of time for networking. For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.
Today the Orr Fellowship will be meeting with Lorraine Ball, founder of Roundpeg. Roundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing. To learn more about Lorraine, check out her website. You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.


As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "
hat twice as many tech saavy entrepreneurs start businesses in their 50's as they do in their 20's, with an average age of start-up founders being 39. Not 20, not 25, not even 30. 39. To me, this says that experience is a great teacher, but more important is the kind of experience; being a former CEO of three failed start-ups at 30 might be great experience to lean on, but it probably isnt as effective as working within and learning how start-ups and small businesses should be run to build successful organizations. There is a proverb that goes something like "yesterday's tracks are tomorrows guides", and this is a perfect example of that; so, the first part of my answer to "why havent you started a business yet?" is: Why make the same mistakes you can learn from watching others?
ight circumstances to survive and grow. The team, the idea, the implementation, the market, everything needs to be well understood and in place before Ill want to touch money. Many a good idea have failed because they were missing a piece of the entrepreneurial puzzle, and all the hard work, long nights, and missed sleep was wasted. The thing is, we usually never hear about these companies, the ones that fail. Thats part of what makes entrepreneurship so attractive: we really only hear about the successes, and so it seems (to the untrainted eye) that starting and owning a business is easy as apple pie.

This year the
This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience. 

People often misunderstand the value and cost savings that effective Supply Chain Management (SCM) has on everything we interact with day-to-day. In fact, over the past 15 years SCM has become the dominant way companies compete. For example, in the early 90’s it took roughly 104 days for a box of cereal to get from the factory to the supermarket (over 3 months for those of you wondering if I do good math). Through optimizing their supply chain, the grocery industry over the past 15 years has been able to save over $30 billion.
plaid patterns and distinctly British feel to the line of clothes, accessories, and bath items draws clear inspiration from Humphrey Bogart's famous Weasel and Stoat in films like “The Maltese Falcon” and “Casablanca.” Today’s New York Times, in an interview with Burberry’s 49-year-old President Angela Ahrendts, explains how despite their background in more traditional items, Burberry is attempting to “adapt the trench coat to the age of the Internet.” The article goes on to share Burberry’s plans for a social networking site called 