Yesterday was a perfect example of a challenging yet rewarding experience the Orr Entrepreneurial Fellowship provides. I was 30 minutes outside of Valparaiso University Thursday evening driving from Indianapolis for the career fair, when it hit me. I was the lead recruiter for the Orr Fellowship at Valpo. There was not an experienced HR person by my side to be a crutch. Instead, I was given the responsibility alongside my roommate and current Orr Fellow, Max Yoder. This is the perfect example of the types of roles and responsibilities offered to Orr Fellows as part of this program. These are roles that place fellows in challenging situations that help them grow as young professionals. Another example of this is at Apparatus, a company that has grown immensely in the past 2 years. I was given the opportunity to help create a position for internal processes by planning, implementing, and now, soon to be training a new hire for the position. To have this sense of ownership is quite rewarding.
The 5 points I made for joining the Orr Entrepreneurial Fellowship in my previous blog have all been met or exceeded. But a characteristic I failed to foresee is the entrepreneurial aspect of the fellowship (even though it is part of the name of the program). When I started in June, I focused on the day-to-day work, the small projects I was placed on. 3 months into the fellowship, I can honestly say that my mind has been transformed from this day-to-day mindset to more of a visionary. By that I mean, I'm asking myself questions like, "Where is Apparatus heading? How did it grow from a 1st stage entrepreneurial company to a 2nd stage? And how will it handle expansion to the 3rd stage of entrepreneurial growth?"
I am a believer that people are influenced by their surroundings. Because of the exposure to the business leaders and entrepreneurs of Indianapolis, it is hard to maintain that day-to-day mindset without seeing what is going on as a whole. This has been a truly rewarding experience and is the characteristic of the Orr Fellowship that has enhanced my first occupation out of college.
By the way, I am a tennis/Rafael Nadal fan.
Vamos Orr Entrepreneurial Fellowship!!!




What’s up every one. My name is Alex. I graduated from Valparaiso University this past May, and joined 
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.


As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "