Entrepreneurship Careers

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.
According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.

In the past couple months, I've had the chance to take two pretty spectacular vacations. There were two experiences I'm going to share that insanely enough have a lot to do with entrepreneurship opportunities, and they also showed me that there's no way I will end up doing what I hate for a living.

Experience #1: Accidental Tourist
My sister had the pleasure of studying in Florence, Italy for her first semester of her junior year at IU - and I had the pleasure of paying her a visit. My favorite day out of the week  was a day we chose to embark on a cooking/wine excursion with a company called Accidental Tourist. Turns out the woman who started the company was the one who took us on the tour. She was so incredibly passionate about what she did it was almost weird (kind of like me and HP printers).

We certainly don't have jobs in Indiana that would come anywhere close to what Accidental Tourist does (mostly because Indiana isn't anything like Italy). Their goal is "to show their beloved Tuscany through the back door, to give you the inside story, to take you inside the beating heart of the private homes of Chianti."



Making pasta and being invited into someone's home gave me an idea of what it would be like to live in Italy. I'm not sure what a similar company in Indianapolis could provide tourists...but my point is that this woman started a company and makes a living based on what she loves doing - drinking wine and cooking. And she made it seem so easy.

Experience #2: Indigo Divers
Over New Years, I went scuba diving in Grand Cayman - and again we ended up with an entrepreneur. This time there were two, Chris and Kate. They started a diving company called Indigo Divers in the Caymans about 5 years ago. Rough life.



Since there are so many diving companies in the Cayman Islands they decided that they:

1. Didn't want to teach people how to dive
2. Didn't want to take out more than 6 people at a time

In most cases, diving shops will offer lessons and take out huge boats of people at once, so diving with Indigo was much better than the alternative. Their company is very successful.

My Point: I want to do it too
My two entrepreneurial encounters on vacation made me think about what I love doing. I want to be able to start a company that helps showcase my passions as well as my talents - both Accidental Tourist and Indigo Divers did this. The Orr Fellowship is providing me with the initial experience I need at a small Indiana company. However, I know that my business career in Indianapolis will have to be one that doesn't seem like a career.

So if you happen to come across any entrepreneurial opportunities that have to do with eating and sleeping please let me know...just kidding. But seriously, while you're at it please go to our Tree Luggers website and sign up to recycle that Christmas tree! 

It's that time of year again; the Holiday Season has passed and in a short amount of time you'll find yourself taking down those holiday decorations that probably cover your entire house.  After you've mustered up enough motivation to finally begin this lengthy process, the last struggle is always the disposal of the family Christmas tree.  However, that's not going to be the case for you this year - the Orr Fellows are here to help!

As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability.  As such, one of our annual fundraisers is called "Tree Luggers" in which we travel around the Indianapolis community collecting and disposing of Christmas trees while collecting donations.  But how does this fundraiser actually benefit the community?  Well, first, we are providing a service that for many people is extremely helpful.  More importantly, though, we offer an incentive to local churches and other non-profit entities that promote our fundraiser to their members.  For all money that is donated to the Governor Bob Orr Fellowship during Tree Luggers, half of the proceeds are given to the specific non-profit that created the referral.  In this way, we are able to assist Indianapolis-based non-profits in funding their efforts.

One of the most important values that the Indiana-based Orr Fellowship promotes is entrepreneurship.  Tree Luggers is a great example of entrepreneurship in action as the Orr Fellows carefully organize, plan, and execute the fundraiser from start to finish.  So what goes into Tree Luggers to ensure its success year in and year out?  Many of the Orr Fellows are "luggers," or those that travel to homes, collect the trees, and then later dispose of the holiday conifers.  Several others use their marketing expertise to help spread the word through social media like Twitter and Facebook, strategically placed fliers in the Indianapolis community, and specified email lists owned by several Orr Fellowship host companies.  We also have fellows that help create partnerships with churches and other non-profit organizations.  Lastly, a couple of fellows take on a financial role so that all donations and referrals are carefully recorded.  To participate in this fundraiser, and save yourself a great deal of time and effort, please sign-up here.  Remaining pick-up dates are:
 

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.
 

In celebration of the holiday season, @allythill scheduled lunch for the Fellows at a restaurant in downtown Indianapolis. @hunckler and I showed up late, but we probably both wish we hadn't shown up at all. It was a bad dining experience.

12 minutes to get a drink
30 minutes before the food order was taken
50 minutes before the food was served
75 minutes before bills were delivered

On the bright side, I had some time to chat with @YawA about @PocketTales launching their new web app and how he's making the jump from his distinguished post-grad job to an entrepreneurship career. Takes a lot of moxy.

My mind already operates at warp speed. Things jump in my head before I finish a thought. Mitchell Davis and I would be too much to handle. On this particular day of bad service at a restaurant which also had bad food, my mind was racing to find a connection between high growth start-ups (like @PocketTales) and this waiter who seemed to be wasting everyone's time.

Aha moment!

Restaurants give the slow shift to the slow wait staff. Monday is typically the slowest day of the week and lunch is the slowest serving of the day. Since we went on the slowest day during the slowest meal, the odds were against the @orrfellowship having a good service experience. More to the point, while good work is rewarded with accolade, bad work is rewarded with defrocking.

High-growth Indianapolis companies do not like having to defrock their employees due to poor performance. Some of the best places to work in Indiana see applicants present a positive version of themselves during the interview process, but entrepreneurship careers quickly peel away any misperceptions that may have existed after that good interview took place.

The bad news for some on the job market is that many of these startups cannot afford to pay for the 'Monday lunch shift' person. @orrfellowship host companies need good work from talented people NOW; they need the 'Friday dinner shift' person, because every day is like the Friday dinner rush for companies hiring new grads.

Be the 'Friday dinner rush' person today.

I get asked this same question, or some variation of it, a LOT.  So many people are interested in the Orr Fellowship and the post-grads' careers that come through the program that this question is almost a staple of any new conversation struck.  Similar questions include:

What do you want to do after you finish?
What kind of venture are you interested in?  Technology jobs in Indianapolis?  Business jobs in Indianapolis?
What's the next step in your entrepreneurial career? 
Where do you see yourself in 5 years?

And the list goes on... and my answer is always the same: I need to wait and see.  This sort of answer frustrates most listeners, as it probably should.  Even worse, it frustrates me because I WANT to run a high growth start-up, full of all the excitement and wonder these sort of organizations are known for.  And Im young.  Now is the time to make mistakes, right?  Without having to worry about not being able to recover from a bust, with plenty of time to recover my life and my career right?

Yes.  But no.  A May, 2008 study by the Kauffman Foundation found that twice as many tech saavy entrepreneurs start businesses in their 50's as they do in their 20's, with an average age of start-up founders being 39.  Not 20, not 25, not even 30.  39.  To me, this says that experience is a great teacher, but more important is the kind of experience; being a former CEO of three failed start-ups at 30 might be great experience to lean on, but it probably isnt as effective as working within and learning how start-ups and small businesses should be run to build successful organizations.  There is a proverb that goes something like "yesterday's tracks are tomorrows guides", and this is a perfect example of that; so, the first part of my answer to "why havent you started a business yet?" is: Why make the same mistakes you can learn from watching others?

There is a second part of my answer, that is more complicated but Ill do my best: circumstance.  Start-ups, especially technology start-ups, need the right circumstances to survive and grow.  The team, the idea, the implementation, the market, everything needs to be well understood and in place before Ill want to touch money.  Many a good idea have failed because they were missing a piece of the entrepreneurial puzzle, and all the hard work, long nights, and missed sleep was wasted.  The thing is, we usually never hear about these companies, the ones that fail.  Thats part of what makes entrepreneurship so attractive: we really only hear about the successes, and so it seems (to the untrainted eye) that starting and owning a business is easy as apple pie.

For me, I will choose my opportunities wisely.  And only when I am ready will I become that ever-so-coveted title of  "entrepreneur." That could be tomorrow, or it could be never.  The numbers (and my own brain) are telling me it will probably be a while.  But then again, who knows?

This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience.

For example, attempting to paint the picture of Rome to my friends and family when I returned from a tour of Europe was excruciating. My pictures of Trevi’s Fountain did not nearly do it justice. My explanations of the white cliffs of Dover were juvenile. The only way in which my friends could understand the awesomeness of my trip would have been for them to experience it for themselves. In the absence of a shared “experience,” the narrative loses a little bit of sincerity.

The Orr Fellowship strives to create entrepreneurship careers that do more than simply provide post-graduate networking, entre-level jobs in startups, and an Indianapolis job opportunity; The Orr Fellowship strives to create a shared experience among Orr Fellows. Distinguished post-grad jobs are often about putting in time quietly on the sidelines while you wait your turn to play in the game.

This business fellowship is different. Jumping into fast growing Indianapolis companies is not something that most entry-level jobs in Indiana afford a fresh graduate. But entreprenurial companies need driven graduates to help contribute immediately. These companies look to Orr Fellows to help fulfill that need, providing a shared entreprenurial experience in the process.

Click here to find out how you can be included in this experience!

So you've heard about the Governor Bob Orr Indiana Entrepreneurial Fellowship, but one thought that may have crossed your mind is, "how do I get noticed by the Orr Fellowship, and what types of attributes/experiences are they looking for in their candidates?"  For the next couple of minutes I'm going to share with you some of our recruiting secrets that will undoubtedly make you a more attractive candidate for this prestigious Fellowship opportunity in Indianapolis. 

First and foremost, we firmly believe that the most valuable experience that one can attain while in college is leadership experience.  Now that I've said this, let's take a minute to try and better understand what I'm talking about.  When we're going through Orr Fellow candidate applications, having a candidate that was a "member" of twelve different clubs on campus in no way compares to a candidate that was president of two or three reputable clubs on their campus.  To take this one step further, having a title means nothing if you didn't have any notable achievements while holding that particular position.  We want to see that you were elected by your peers for a leadership position, but it is much more important that you made a positive impact to your organization during your tenure as officer.  Leadership experience can be gained in many different ways, so there's no excuse for a lack of leadership on your resume. 

The next piece of information from your resume that we find extremely important is your GPA.  This may come as no surprise, but the easiest way to demonstrate your intelligence is by getting good grades.  Being that you're looking for Indiana jobs out of college, much like thousands of other students in their senior year of studies, this is one of the only standardized means of measurement that we can use to juxtapose you with the rest of the candidate base.  So what if your GPA isn't as good as you'd like it to be?  If this is the case for you, it in no way means that your chances of getting into the Orr Fellowship are gone.  What you do have to figure out at this point, however, is how you're able to justify your lower GPA, in addition to being able to describe what qualities/experiences you have that make you a perfect fit for this distinguished entrepreneurial fellowship.

Another attribute that we look for in our candidates is their ability to demonstrate an entrepreneurial spirit in their lives.  One of the inherent qualities that all Orr Fellowship host companies possess is a strong sense of entrepreneurship.  In fact, it is critical that our Fellows hold that same entrepreneurial attitude so that they can seamlessly integrate themselves into these high-growth Indianapolis companies.  As history has shown, joining the Fellowship often leads to entrepreurial opportunities after the two-year committment of being in the Orr Fellowship has been completed.  Since this is the case, candidates that demonstrate this entrepreneurial attitude in their own lives prior to joining the Orr Fellowship typically find themselves fitting in well within the Fellowship and their respective host companies.

So what are the most important attributes/experiences that the Orr Fellowship looks for when evaluating their candidates each and every year?  We are looking for hard-workers, well-rounded students (being a college athlete is a nice bonus), and intelligent people.  More specifically, though, we are seeking people that have great life stories and are passionate about our organization.  We truly believe that what you've done in your life defines who you are today.  In addition, being passionate about the Fellowship and what it stands for is something that is necessary for all Orr Fellows - choosing to join the Orr Fellowship is making an investment in the future of your career, and it takes a certain kind of person to be willing to take the "leap of faith" and join the Orr Fellowship.

Now that you know what kind of people the Orr Fellowship is looking for, do you think you have what it takes?  Do you fit any or all of these criterion?  If so, and you're looking to secure one of the most distinguished post-grad jobs in Indianapolis in 2011, apply today on the Governor Bob Orr Indiana Entrepreneurial Fellowship Homepage.

With Thanksgiving just around the corner, and Christmas around the block, it's difficult to believe that I've been working in the real world for just over four months now.  I can remember like it was yesterday what it was like to look for a job while still in college.  I remember how confused I was as an Economics major who knew I wanted to be in business someday, but you and I both know how vague of a career path business really is.  So what did I look for and how did I get to be where I am today?

Luckily for me, as a senior in college I knew that the economy was beginning to look grim and that the market was probably going to get rough.  To prepare myself for the tough situation, I did my due-diligence and began looking for a quality job opportunity to kick off my new career.  I realized that I lacked specific skills that most large companies would be looking for, and also that I would be looking for an entry level job just like the rest of my graduating class.  However, I knew that I wanted to live and work in Indianapolis as it has emerged a growing hub for small, technology start-ups.  One of my other interests throughout college was entrepreneurship, so I then began looking for entrepreneurial fellowships in the Indianapolis area.  What I soon stumbled upon was the Governor Bob Orr Indiana Entrepreneurial Fellowship.  To learn more about this graduate fellowship, I connected with current Orr fellows to learn more about what the program has to offer. 


So why did I choose to pursue the Orr Fellowship?  There were several reasons, but here are a few:

• the presence of a network of young professionals like myself to share ideas, concerns, successes, etc.
• the pipeline of Indiana business leaders that fellows are given the opportunity to interact and build relationships with
• the position and ability to join a small, start-up company and, through hard work, be able to make an impact within the organization
• knowing that I'm making a good investment in my career by being in an environment that forces me to learn as much as possible about running a small business

So has my first few months in the working world provided me with the opportunities and experiences that were promised to me by the Orr Fellowship?  The answer to this question is a confident "YES!"