The Young and The Proud

Thursday, August 25, 2011 by Breana Buchler

Last week, I received a very interesting email. This message informed me that Mayor Ballard, and Governor Mitch Daniels would be paying a visit to Angie's List, my host company, the following day. As I drove up to the ever eclectic Angie's List campus the next morning, the energy was undeniable. The entire company was counting down the minutes until 9:15, when the two were scheduled to arrive. At about 9:00am, my department was buzzing was eagerness. We all walked over to the courtyard where a mix of employees, including many Orr Fellowship alumni, sat on hand-me-down picnic tables, looking on as Angie Hicks introduced the mayor and the governor.

The first statement Governor Daniels made was that he was proud of this organization and the impact it has made on the near east side of Indianapolis. As he continued his speech, I could not help but feel pride as well. I am proud to be a part of Angie's List. I am proud to be associated with one of the Best Places to Work in Indianapolis; a company that will be providing over 500 jobs in the city of Indianapolis in the next 5 years. I then looked around at all of the Orr Fellow alumni, and thought about their positions within Angie's List, as well as all of the entrepreneurial endeavors they work on after hours and the career opportunities they are pursuing.

I could not help but feel, in that moment, that I was beginning to fully realize the mission of the Orr Entrepreneurial Fellowship in Indiana. Angie Hicks, Co-founder of my host company, is motivating me to take a career risk. The current Orr Fellows and alumni I associate with, aside from their distinguished post-grad jobs, are motivating me to do more with my energy than just a 9-5 job. Governor Daniels and Mayor Ballard are motivating me to make a tangible impact on the city of Indianapolis.

As I left my office that day, my head was buzzing with opportunities to pursue around the city. I spent that evening sending emails and brainstorming how I could give back to this community that is offering so much to me during my fellowship experience. I found myself reaching out to connections I have already made through the Fellowship to offer help in various volunteer avenue. I was beginning to take advantage of post-graduate networking in Indianapolis. I am so fortunate to have the opportunity to experience the influence of city and state leaders just three short months out of college.

Like a good whiskey

Sunday, August 7, 2011 by Alec Synnestvedt
The Orr Fellowship just keeps getting sweeter as time passes.

When I was going through the recruitment process almost a year ago, I was all kinds of fired up about the chance to be mainlined into a high growth Indiana company. The prospect of learning from host company executives and Indianapolis business leaders in my first job out of DePauw University had my mouth watering. The idea of gaining more experience in two years than most college grads get in five thrilled me. And in December, after I earned a position in the Orr Fellowship and my host company, T2 Systems, I could hardly wait to get started in June.

But I also had a lot of unanswered questions. I had no idea what life as an Orr Fellow was like. As a creative writing major, I didn't know what to expect from the tech industry. And, being from Detroit, I wondered about what life in Indianapolis had in store for me.

Maybe you, like me, are excited by the Orr Entrepreneurial Fellowship. (You would be silly to regard it as anything other than a wonderful opportunity). And maybe you also want to know more about what it comes with. So my next few posts will constitute a snapshot of my experience so far, a month and a half in.

Here are some of the things I did today:
  • Attended a Venture Club of Indianapolis meeting with Chris Palmer and an executive at my company. Our CEO spoke on the guest pannel.
  • Helped develop my company's social media presence
  • Worked on my salesforce database skills while sending messages out to customers
  • Had a bbq pork sandwich and a beer in the office as part of our thirsty Thursday tradition.
  • Wrote this post.

Questions? Email me at alec.synnestvedt@orrfellowship.org

Indianapolis Startup Scene

Saturday, January 8, 2011 by Kate Carrico
A recent article by the Indianapolis Business Journal (IBJ) highlighted multiple events and happenings in the Indianapolis area that point to the ever-growing entrepreneurial community here.

The article discusses Hackers and Founders, a monthly meetup that brings entrepreneurial-minded people together to hear three business pitches for high growth start-ups. Organized by Matt Hunckler, a current Orr Fellow, the monthly gatherings now reach around 200 people! From experienced entrepreneurs like Chris Baggott to young people such as current Orr Fellows and everyone in between, these meetups offer a chance to network, bounce ideas off one another, and learn about running a start up company -- all while enjoying food and drinks! If you're interested in starting a career in entrepreneurship or have an interest in the startup scene, this event is not one to miss.

The article also gave a shout out to the Orr Fellowship for its ability to bring young entrepreneurs to Indianapolis to work entry-level jobs in startup companies. This year, we've grown the Fellowship once again by taking nearly 30 new Fellows working for around 20 companies. By bringing some of the best and brightest recent grads to the Indianapolis area, the Fellowship is doing its part to keep fueling the entrepreneurial fire.

We're excited to see what 2011 has in store for each of us, the Fellowship as a whole, and the Indianapolis entrepreneurial community!

Bofo Breakfast

Thursday, December 9, 2010 by Kate Carrico
This morning, I was lucky enough to go to breakfast at Cafe Patachou with three other first-year Fellows and Scott Brenton, the Chair of the Fellowship Board of Directors. While we enjoyed some of the delicious food, we discussed all things Orr Fellowship and the current and future state of the program.

We discussed recruitment, which wrapped up on Friday when our 21 2011 host companies interviewed around 40 finalists and began their difficult decision making process. We're so excited to welcome our new Orr Fellows in the upcoming weeks as they accept jobs at some wonderful entrepreneurial companies in Indianapolis! 

We also talked about different initiative areas, such as service and our international trip! Our Fellowship class will be the very first group to get to go on an international trip at the conclusion of our two year commitment. Not only will we get to travel abroad to experience high growth start-ups in the international business community, but we will get to go with 20 of our closest friends! We get to work with our Board of Directors to choose the destination of the trip--who knows where we'll end up going!

The Orr Fellowship has a lot to offer any qualified college graduate. While we're no longer accepting applicants for the 2011 class of Fellows, it will be recruitment season before we know it for the class of 2012!

Orr Fellowship collaboration at its finest

Friday, November 5, 2010 by Lauren Weatherall

I realize I have yet to make a splash on the Orr Fellowship blog (shame on me), but I’m hoping that – after reading this post – this will speak to not my lack of involvement with or enthusiasm for the Orr Fellowship, but quite the opposite.

As I read through the blog posts to date from my fellow Orr Fellows, it’s clear that this entire string highlights one reason after another why you should respect the organization’s goals and obvious deliverables (deliverables? Meaning: the network, connections, friendships, professional experience and education, exposure to executives and high-growth startups, entrepreneurial opportunities, and on and on…) – or even consider applying. It’s a team effort to grow and improve the Fellowship, which says something else about it. We have all either consciously or unconsciously acquired a sense of ownership of the program. Every new class of Orr Fellows has the potential to define the Fellowship further, which is intensely motivating.

Matt Hunckler at Hackers & FoundersIn that same vein, one of the biggest themes between the two current classes of Orr Fellows (2009 and 2010) right now is collaboration and, more importantly, the power thereof. Orr Fellows are active and making an impact on the Indianapolis community. Matt Hunckler, with assistance from Jon Corwin and other Orr Fellow alumni, organizes Hackers & Founders, a group for entrepreneurs and developers passionate about startups and new opportunities. Max Yoder decided to help give the group some face time and wrote about it for the Indy Spectator (this tweet shows how the magic happens).


Max Yoder's first album - BOOMSpeaking of Max, he’s also fairly active with his music alongside his job and Orr Fellowship activities. I (Lauren Weatherall) am working with a co-worker of mine in organizing Linking Indy Women, a networking group for women professionals looking to share and be inspired by others’ accomplishments. In short, a lot of great things are happening through collaboration and, often times, connections spurred by the Orr Fellowship serve as the catalysts for this kind of activity.
 

For brevity's sake, I won’t delve into further examples, but I will express my enthusiasm for the culture we, as Orr Fellows and motivated young professionals, are helping cultivate in Indiana. I'm surprising myself by how much I'm enjoying Indianapolis right now; I think it's partly because I can see and am part of some of the changes happening here. People are helping and connecting each other in the entrepreneurial scene (well, and just in general) and I'm finding myself constantly surrounded by positive energy. I can honestly say I have the Orr Entrepreneurial Fellowship to thank for that. Wherever you go and whatever you do, never underestimate the value in connecting and collaborating with people. Who you surround yourself with makes all the difference. If there's one thing I could share that I've learned in the past few months, that's it.

Recruitment Season Half-Way Point

Thursday, November 4, 2010 by Kate Carrico
Orr Fellowship recruitment season is about halfway through! We've reviewed thousands of resumes, interviewed around 200 candidates, and selected the candidates to move on to the Reception on the Circle (ROTC) coming up on Thursday at the Mavris. All this work to bring some of the best and brightest minds from Indiana to some of the most exciting high growth start-ups! We're very excited about the talent of the candidates that we have continuing through our selection process.

So what's next for those looking for jobs with entrepreneurial companies in Indianapolis? ROTC is an event where candidates get a chance to meet all of the current Fellows, Fellowship directors, and host company directors. Various members of the Fellowship share stories about their experiences and hopes for the future direction of the Fellowship. After ROTC, candidates will move to Finalists' Day in which candidates interview with the executives of the high-growth Indianapolis companies. Each candidate will interview with four to five host companies and will know within the week whether they have been extended an offer.

We're looking forward to welcoming the next class of Orr Fellows!

Indianapolis Living

Thursday, October 14, 2010 by Kate Carrico
If your friends are anything like mine were senior year of college, a bunch of them are talking about getting out of Indiana after school is over and heading to a big city like Chicago. You could even be one of those people that thinks Indiana is only made up of corn and basketball and can't wait to leave after graduation...

But don't discount Indiana that fast! As the commercials for Indiana Beach say, there's more than corn in Indiana! Indianapolis is home to one phenomenal football team, a huge number of conferences and sporting events, multiple cultural districts, museums, art galleries, and a symphony orchestra. There is always something going on around town and it's a breeze to get involved. Also, there are many great neighborhoods to live in, the commute times are short, and the city is easy to navigate!

If you're interested in high growth start-ups or technology jobs, Indianapolis could also be for you! There is a great small business community as well as a phenomenal network of high tech start-ups throughout the city.

The Orr Entrepreneurial Fellowship is a two-year commitment for new college grads that takes advantage of the business culture in Indianapolis and looks to keep it booming by bringing incredible young talent to promising companies. From industry leaders such as ExactTarget to up and coming companies such as BlueLock, the Orr Fellowship partners with the outstanding business community to provide a phenomenal experience for both host companies and Orr Fellows. 

If you're a college senior looking for jobs, check out the Orr Fellowship today!

Real Expectations

Wednesday, October 13, 2010 by Jill Goldschmidt

After attending several of the Governor Bob Orr Entrepreneurial Fellowship recruiting events, I have discovered a common concern held by many senior candidates.  As if the job search isn’t stressful enough, many college seniors are concerned that recruiters are attempting to “sell” them on the job at hand, leading them to hold false expectations about what the job will really be like.
 
My response to their concerns is always the same.  We’re not here to “sell” you on anything.  Our responses to your questions and accounts of our experiences are completely genuine.  When we say the Orr Entrepreneurial Fellowship offers executive mentorship, it’s the truth.  Last month, I went to lunch with the President of my company where we talked casually about his career successes and some of the business challenges he’s faced.  On a more frequent basis, I experience executive mentorship through some of the projects I am working on with the VP of Technology.  He’s taken a direct role in some of the critical learning experiences that have pushed me to grow at my host company. 

When we say that the Orr Fellowship offers networking and social opportunities, we mean it.  Aside from our monthly Business Leader Meetings, there is a steady stream of networking opportunities, whether it’s attending a technology-based convention in Indianapolis or attending an Orr Fellowship social event, like the one being held this month, where guests include Orr Fellowship Board Members, Orr Fellowship Alumni, current Orr Fellows, Host Company Executives, and other special guests.

So far, I have completed four months of the Orr Fellowship, and I can honestly say that it has lived up to and even exceeded my expectations.  The Orr Fellowship doesn’t need a sales pitch.  It speaks genuinely of itself. 

 

Orr Recruiting Off to a Great Start

Tuesday, September 14, 2010 by Brant Howell


Recently, Bob Reish, Matt Barloh and I attended the first career fair of the season! We traveled north to our Alma mater, The University of Notre Dame, and after spending the morning promoting the Orr Entrepreneurial Fellowship in front of several classes, we moved to the fair to further spread the word about this amazing program.

We met some great candidates and had a ton of fun getting to know many of the good prospects for the Orr Fellowship Class of 2011. We had conversations with people we had asked to come see us, and also a surprising number of folks who sought us out after they had heard of our program from friends.

Many candidates were not specifically looking for entrepreneurial companies or technology jobs in Indianapolis, but when we began discussing the fantastic networking opportunities in Indianapolis, and the high growth start-ups we work with, we could see their interest begin to swell. Of course, many of our best candidates had serious offers from big companies and other prestigious post-graduate programs, so with this strong competition it was even more incredible to see the how their eyes would light up when we discussed the opportunities at the Orr Fellowship. Obviously the advantages the three of us saw in the Orr Fellowship resonate with other people.

The recruiting season is off to a great start but there is still much to do. It is obvious already however that the word is spreading about this great opportunity. With a little luck this recruiting season will be the best yet.
 


Maximize The Alpha

Tuesday, September 7, 2010 by Trey Buck

 
In the financial world, the term "alpha" is meant to signify a measure of performance that is adjusted for risk.  But how do we measure risk in the real world?  Are some entry-level jobs in start-ups more or less risky than others?  How can we know when we've found a winner, that coveted "diamond in the ruff"?


Some may say that it is nearly impossible to assess the risks of any new venture considering the volatility of markets, the unpredictable nature of competition, and the influence of shear luck and ingenuity.  While some of that may be true, there are certainly places that have been historically more successful than others: the Silicon Valley specifically.  But for the last decade or more, the Valley has seen stiff competition, with distinguished post-grad jobs popping up across the nation (and the world). 

I would argue that Indiana is one of the places most suited for companies hiring new grads to establish their roots: our cost of living is significantly lower than other states; our central location within the US places almost any major city within a day's drive; and Indiana has managed to keep its state and local government budgets contained while others have moved even closer to bankruptcy.

And these advantages have not gone unnoticed by the entrepreneurial community:  Start-Up Indiana is focused on developing high-growth start-ups in the region; Indianapolis now has its own start-up newsletter, Startup Digest, a free service helping entrepreneurs find events that might peak their interests; and the Orr Fellowship which is aimed at finding and growing tomorrows business leaders through placement in entry-level positions in entrepreneurial companies.  All of these initiatives are great examples of organizations driving jobs and opportunity within Indiana and sewing the seeds of growth and fortune.

        

So when thinking about how to evaluate job opportunities, remember to find those places that minimize the risk of failure and maximize the chances of success.  Look to the local community and their support for up-and-coming entrepreneurs.  Ask questions.  Seek  guidance.  And most importantly, do all you can to maximize the alpha in your life and career.

Oh, the Possibilities!

Monday, September 6, 2010 by Nick Brauer

It’s funny, you know, how everyday life can get in the way. We start out with some sort of plan—even just a short-term intention—yet are later shocked to find we’re somewhere we never intended to be. It’s like going online “just for second” and an hour later finding you’re reading some obscure article about “The Principles of Collective Animal Behavior.” God only knows how you got there.

One day a few years back, out to lunch with a mentor from Kimberly-Clark, I found myself asking how he kept his busy life in order. With a fast-paced career, a wife, a few kids, how did this guy even find a second to talk to me? “I have clear priorities,” he said, “and I stick to them.” Okay, great, I thought. Priorities—I have a million of them, I remarked. He smiled. You have to treat life like a pickle jar, he told me. My writhed face must have confirmed I hadn’t heard the analogy before, because he went on.

Yes, a pickle jar. You have finite time, energy, and resources—that’s the jar. First, you have to fill up the jar with your big rocks—those things most important to you, those that if you accomplished nothing else, you’d still be happy. Next, smaller stones fill in the spaces left between the rocks with those things you’d really like to do. Then, pebbles fill in a little more. And then sand until you think you couldn’t possibly fit another molecule in the jar. Finally, you drown the rocks, pebbles, and sand with water—using those few minutes here and there to accomplish the least important things in your life.

By the end, I was smiling. There it was, the answer—so simple: It’s impossible to have a million number one priorities. And I’ve learned more since then, especially that it’s perfectly okay to let some things fall to the wayside if they don’t align with your priorities. Scott Brenton talked about our priorities as Orr Fellows—first to do outstanding work for the host companies, second to help grow the Fellowship. I would contend being part of an entrepreneurial fellowship is only a part of my life, albeit now a large part. Working at one of the fastest-growing companies in the U.S. certainly demands much of my time, but that’s okay because my work is a top priority for me right now. So I ask, what are your top priorities?

It takes a little reflection to figure out if you’re really spending the majority of your time on your top priorities, but I challenge you to do so. You’ll be happier six months from now when you pause to reflect upon where you’ve ended up. Because perhaps unlike in the past, you’ll be very near where you wanted to be.

The Orr Fellowship provides an opportunity for recent graduates to be placed in fast paced jobs within some of the top entrepreneurial companies in Indianapolis.  For more information about the Fellowship program and how to apply, visit www.orrfellowship.org.
 


Yay Entrepreneurship, Fellowship, and Good Times

Tuesday, August 17, 2010 by Alex Lau
What’s up every one.   My name is Alex.  I graduated from Valparaiso University this past May, and joined Apparatus back on the 14th of June as part of the Orr Entrepreneurial Fellowship.  I moved into an apt. in Broad Ripple on the 10th of June.  It was a pretty quick turnaround from graduation.  I had pneumonia between graduation on the 14th of May and moving to Indianapolis.  That being said, I was very excited to get started because of being bedridden for so long.  For fear of jinxing my experience, I have been hesitant to express how much I have enjoyed Apparatus and the Orr Fellowship.  I’m going to focus on the Fellowship for this blog.


Reasons for joining the Orr Entrepreneurial Fellowship:
   
   
    -    My strengths met Apparatus’s needs currently, as well as 2,3,4 years down the road
    -    Large breadth of experience
    -    Exposure to many parts and different skill sets of a company.
    -    Social Network in a new city.
    -    2-year commitment.


After 2 months of working and attending Orr Fellow events, I’d like to make a couple comments on a couple of these expectations.  Closer friends of mine from my home state of Minnesota have had some difficulties transitioning from school to work.  Reasons include being in one position, and being in that position indefinitely.  I have had some type of time commitment/goal since I was 5 years old (ie. elementary school; high school; college).  It was tough imagining a stage in my life that “had no end” unless I said so.  The fellowship provides that two-year commitment.  It also provides a social atmosphere that eases the transition from college to the blob called work.  I’m not saying that if you join the fellowship, you will have no struggles transitioning from school to work, but I will say that it helps.  In my next blog, I will talk more about how the fellowship has enhanced my first job out of college.


The Question Every College Senior Asks

Monday, August 16, 2010 by Corey Kime
About this time last year, I was winding down my summer job and gearing up for my last year of college at Indiana Wesleyan University.  Like most college seniors, one thought came up over and over again in mind:

What am I going to do after I graduate???

Fast-forward twelve months and not only have I settled down in a new job, but I have been exposed to opportunities that I never thought I would be this early out of college.  I was able to get this job through the Orr Fellowship, an organization dedicated to the development and retention of Indiana students and natives.  The fellowship seeks to match college graduates with high-growth companies in Indiana.  I was fortunate enough to be hired on at Compendium, one of many entrepreneurial companies in the Indianapolis area.

Since the start of my job two months ago I have been exposed to many different areas within Compendium that a normal entry-level job may not provide.  The accessibility to executives within your company and the hands on experience that I've gotten in just two months has been both exciting and a great opportunity to learn.  

Not only do you get a great job with one of the fast growing Indianapolis companies when you are in the fellowship, but you get to go through the fellowship with several other recent graduates just like you.  I have developed good friendships with several people in the fellowship and it has given me an instant network of recent grads in an area where I would not have had that big of a network without it.

So if you are about to head back to school for your senior year like I was twelve months ago right now wondering how you are going to find a job and what you are going to be doing, be sure to consider the Orr Fellowship.  The opportunity to work at high growth start-ups along with the instant network of friends your age is a tough combination to beat.

Between Personal and Mobile is Portable

Monday, February 8, 2010 by Nate Bullock


As you may well know, Apple released it's highly touted iPad in late January of 2010 and has received mixed reviews. While iThings are trendy and slick, performance has been a concern for many (just look at the recent iPhone issues in New York and AT&T network strain). The iPad is no different as the device possesses non-expandable SD inputs, a general lack of multi-task capabilities, no camera and a low battery life (plus MadTV might have some brand name patents that need addressed).

So this was basically another mac product launch whereby brand lovers became more entranced and brand haters...well...could keep hating. However, beyond these Mac-versus-PC-versus-Linux-versus-CMS-versus-Ruby computo-debates, the iPad launch signifies something that every person seeking a technology job in Indianapolis should be conscious of: 

The gap between personal and mobile computing is closing and Apple is blazing that trail despite early attempts at entry by the e-readers (Amazon, B&N, etc.). Where the publishing houses tried to provide a mobile reader, Apple flexed its muscle and offered not only a mobile reader, but mobile computing application along with it.

A number of start-ups, most in NYC and SF, support Apple's move into the portable market as there is a trend towards high growth start-ups building applications for the portable user. My favorite is NYC startup SeeClickFix, a location based service that allows you to report non-emergency issues (potholes, prostitution, graffiti) and receive alerts in your neighborhood about the issue. Other BigApps competition winners in NYC were also location based services (SporkNYC, Taxihack, WayFinder NYC).

As the portable computing gap closes, business jobs in Indianapolis will have to adapt. Entrepreneurial Companies in Indianapolis will hire people who can work within the bounds of a new economy (where your library may eventually be comprised of iPads, Kindles and a few printers). How will you adapt? How will your company evolve? The relentless quest for efficiency is squeezing some of the fat out of life, and portable computing is another step in that quest.

Interested in a Career in Business? Then Get to Work!

Friday, February 5, 2010 by Natalie Ciambrone
A struggle for many college undergraduates is deciding between going to work and getting more education after graduation. No matter your personal opinions, this article from CareerRealism.com gives some pretty convincing statistics about why you should invest in your career early – and helped me reaffirm my decision to take the leap and accept my entry level marketing job with WebLink International.

And as though that article wasn’t enough, last night at our Business Leader Meeting, Lorraine Ball of RoundPeg reiterated the point of investing in your career before going to graduate school. The main reason: If you go directly into an MBA program, you have little real-world business experiences from which to draw. Lorraine shared how much more value she got out of graduate school because she worked for a few years between her degrees. Especially in times of 10%+ unemployment rates it’s easy to play it safe, go back to school, and hope things are better when you are ready to enter the workforce; but, as J.D. O’Donnell says in his article, “I wish [students] could talk with all the unemployed MBAs out there right now who are knee-deep in loan debt.”

Joining the Governor Bob Orr Entrepreneurial Fellowship is a great way to invest in your career early. The jobs with the Fellowship’s host companies provide Fellows valuable career experience in fast paced jobs – experiences that will allow you to bring more to graduate school discussions and classes (if you decide to go back).

Plus, getting experience in fast growing Indianapolis companies can help make the decision about going back to school easier. Some realize they don’t need an MBA to get where they want to go. Others learn that getting more education is the path they need to take. But no matter what, there is no doubt that during your two years in the Fellowship you will benefit from its unrivaled work experiences and networking opportunities in Indianapolis.

The Orr Fellowship: A Networking Opportunity in Indianapolis

Thursday, February 4, 2010 by Blaine Cooper-Surma
As a young professional in the real world, there are two things that every mentor says will inevitably determine how successful you will be in the long run - "what you know" and "who you know."  The Governor Bob Orr Fellowship thrives off of this mentality.

By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings.  Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders.  Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies.  This experience speaks to the first aspect that I spoke about - "what you know."

During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana.  Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals.  Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today.  These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting.  Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession?  Typically, after the speaker is finished, there is plenty of time for networking.  For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.

Today the Orr Fellowship will be meeting with Lorraine Ball, founder of RoundpegRoundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing.  To learn more about Lorraine, check out her website.  You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.


Super Bowl Commercials Sacked by Social Media

Thursday, January 28, 2010 by Blaine Cooper-Surma
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.

     

According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.

Adaptiveness

Monday, January 11, 2010 by Nate Bullock
The May 2006 issue of Human Resources magazine featured an article by Sommer Kehrli and Truy Sopp in which the authors attempted to share tips with older generations on how to manage Generation Y, a group roughly 80 million strong born after 1978 that began entering the workforce five years ago. Often the onus for change is on older generations. After all, we 'Millennials' are coming into the workforce whether current generations like it or not. Why should the 'new' be the ones to change our habits or learn new ones from the 'old'? 

An an entrepreneurial fellowship, we constantly strive to place distinguished college graduates into high growth start-ups. But at the same time, we also communicate the need for constant improvement and learning from industry leaders. Nobody is a subject matter expert anymore and while entry-level jobs in start-ups will help you become more knowledgeable about a specific area, it won't guarantee career-long success. To quote Dr. Thomas Mason, Professor of Economics at Rose-Hulman Institute of Technology, "to be successful at [an older] age, you need to keep learning." 

Need real world examples? 

Did you major in Public Relations or Marketing in college? Are you pretty confident writing press releases? Cool. BUT, looks like Presslift is a step ahead and that skill set will become mainstream in the near future.

Did you major in Web Design or UX in college? Are you pretty confident designing emails for your company's marketing team? Great!. BUT, Toddle is making email newsletter design and marketing a breeze.

Major in Finance? ChubbyBrain is democratizing your skill set.

Going to Law School? Legal Zoom has the basics covered.

Are you a scrapbooking professional? Yup...the semantic web has taken over this too.

EVERYTHING  is changing. High-growth start-ups and technology jobs in Indianapolis will KEEP changing. Being an expert today doesn't ensure anything for tomorrow. As Gen-Y'ers, we want to be mentored, use new technology, and be given the space to try new things. But we can be too confident, and in the process, atrophy our innate strengths of learning and development.

Your job won't be around forever, and if you don't keep learning, neither will you. The first step is accepting that a college degree doesn't make you an expert. The second is opening yourself up to learn skills, habits, and lessons from Generations past.

Oh...and sign-up to have your tree lugged through TREE LUGGERS or follow our tweets @treeluggers.

Thinking Like an Entrepreneur

Monday, January 11, 2010 by Bryan Povlinski
In our recent business leader meeting with Thomas Mason, and Economics and Engineering Management professor at Rose Hulman, he made the point that any employee should always be trying to "Think like an Entrepreneur."  Now that doesn't mean that every employee should aspire to be an entrepreneur, or that employees should be thinking about starting new businesses while they're working for their current company.  What it means is that, as an employee, you should constantly be thinking of better ways to do things in your current company, and thinking of new business opportunities for your employer.  These new ideas don't have to be world-changing, million dollar ideas, but rather small innovations that get things moving the right way. 

I'd venture to guess that most employees at entry-level jobs in Indiana do not have this mindset.  But when you're working with high growth start-ups "thinking like an entrepreneur" is practically required.  A lot of the companies that are part of the Orr Fellowship are small, entrepreneurial companies in Indianapolis.  They don't all have a full marketing or finance department.  These companies need Orr Fellows to come up with unique ideas to help build their business.

How can you be "thinking like an entrepreneur?" 

Are there certain things that are done at your company every week just because "that's the way they're always been done?" If they no longer make sense maybe it's time to make a change.

Do you have a perspective from a previous internship or organization that no one in your current company has?

Maybe there peripheral activities that are outside the responsibility of your everyday job that you can address.  Starting a recycling program or fitness routine could make a bigger impact than you think.

There are countless ideas just waiting to be taken.  Are you thinking like an entrepreneur?

It's Hard To Imagine Doing Something You Hate For A Living

Wednesday, January 6, 2010 by Ally Hill
In the past couple months, I've had the chance to take two pretty spectacular vacations. There were two experiences I'm going to share that insanely enough have a lot to do with entrepreneurship opportunities, and they also showed me that there's no way I will end up doing what I hate for a living.

Experience #1: Accidental Tourist
My sister had the pleasure of studying in Florence, Italy for her first semester of her junior year at IU - and I had the pleasure of paying her a visit. My favorite day out of the week  was a day we chose to embark on a cooking/wine excursion with a company called Accidental Tourist. Turns out the woman who started the company was the one who took us on the tour. She was so incredibly passionate about what she did it was almost weird (kind of like me and HP printers).

We certainly don't have jobs in Indiana that would come anywhere close to what Accidental Tourist does (mostly because Indiana isn't anything like Italy). Their goal is "to show their beloved Tuscany through the back door, to give you the inside story, to take you inside the beating heart of the private homes of Chianti."



Making pasta and being invited into someone's home gave me an idea of what it would be like to live in Italy. I'm not sure what a similar company in Indianapolis could provide tourists...but my point is that this woman started a company and makes a living based on what she loves doing - drinking wine and cooking. And she made it seem so easy.

Experience #2: Indigo Divers
Over New Years, I went scuba diving in Grand Cayman - and again we ended up with an entrepreneur. This time there were two, Chris and Kate. They started a diving company called Indigo Divers in the Caymans about 5 years ago. Rough life.



Since there are so many diving companies in the Cayman Islands they decided that they:
  1. Didn't want to teach people how to dive
  2. Didn't want to take out more than 6 people at a time
In most cases, diving shops will offer lessons and take out huge boats of people at once, so diving with Indigo was much better than the alternative. Their company is very successful.

My Point: I want to do it too
My two entrepreneurial encounters on vacation made me think about what I love doing. I want to be able to start a company that helps showcase my passions as well as my talents - both Accidental Tourist and Indigo Divers did this. The Orr Fellowship is providing me with the initial experience I need at a small Indiana company. However, I know that my business career in Indianapolis will have to be one that doesn't seem like a career.

So if you happen to come across any entrepreneurial opportunities that have to do with eating and sleeping please let me know...just kidding. But seriously, while you're at it please go to our Tree Luggers website and sign up to recycle that Christmas tree!