As a young professional in the real world, there are two things that every mentor says will inevitably determine how successful you will be in the long run - "what you know" and "who you know." The Governor Bob Orr Fellowship thrives off of this mentality.
By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings. Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders. Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies. This experience speaks to the first aspect that I spoke about - "what you know."
During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana. Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals. Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today. These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting. Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession? Typically, after the speaker is finished, there is plenty of time for networking. For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.
Today the Orr Fellowship will be meeting with Lorraine Ball, founder of Roundpeg. Roundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing. To learn more about Lorraine, check out her website. You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.
By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings. Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders. Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies. This experience speaks to the first aspect that I spoke about - "what you know."
During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana. Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals. Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today. These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting. Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession? Typically, after the speaker is finished, there is plenty of time for networking. For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.
Today the Orr Fellowship will be meeting with Lorraine Ball, founder of Roundpeg. Roundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing. To learn more about Lorraine, check out her website. You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.
This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience. 