2011 was a phenomenal year for the Orr Fellowship. Several firsts, records and honors bestowed on the organization, its members and its alumni. Some of these accolades include:
- Welcoming the largest class of Orr Fellows in the history of the organization. (Earlier this year, 27 new Orr Fellows took positions at some of Indiana's best and fastest growing companies.)
- The first acquisition of a company founded by an Orr Fellow. (MyJibe, founded by Fellowship alumnus Mike Langellier, was purchased by Utah-based MoneyDesktop less than a year after its initial launch.)
- A prestigious honor bestowed to an Orr Fellowship alumnus and his Indiana-based startup. (Yaw Aning, founder and CEO of Pocket Tales, took top honors at this year's Houghton Mifflin Harcourt Global Education Challenge.)
- National media coverage for a current Orr Fellow and his bootstrapped social polling tool. (Max Yoder and Quipol have been covered by or used by NBC Chicago, Forbes, and TechCrunch.)
I, along with every other Orr Fellow, and alumnus are proud of these, and all accomplishments, and to be associated with such high-caliber individuals. (Sorry I'm taking the liberty to speak for everyone in the group, but I feel confident my thoughts echo the pride we all have in this organization, as well as the people responsible for its success.)
Speaking of a new class of Fellows, another highlight for 2011 is the addition of 25 new Orr Fellows who will join the organization in the Summer of 2012 at their respective host companies.
Chosen from thousands of candidates, the newest Orr Fellows represent the best of the best, and will undoubtedly continue the strong tradition and values the Orr Fellowship fosters.
With that, we (again, speaking collectively on behalf of the entire organization) are proud to announce the 2012 Class of the Orr Fellowship.
| Name | Host Company | Alma Mater |
|---|---|---|
| Sasha Bannister | Indigo BioSystems | Indiana University |
| Kevin Bell | Apparatus | Notre Dame |
| Rory Billing | TinderBox | Miami University (Ohio) |
| Stephanie Bristow | BidPal Network | Ball State University |
| Branden Burke | Brightpoint | Purdue University |
| Halie Davila | Slingshot SEO | Butler University |
| Bo Dietrick | Exact Target | Purdue University |
| Brittany Dorsett | Aprimo | Butler University |
| Stephanie Flint | BidPal Network | Butler University |
| Eric Franklin | Angie's List | Indiana University |
| Lauren Gatchel | Apparatus | Butler University |
| Tyler Geesaman | Interactive Intelligence | Purdue University |
| Tyler Guckien | Angie's List | Indiana University |
| Katie Hayes | RICS Software | University of Dayton |
| Van Hoang | Courseload | DePauw University |
| Melissa Jackson | Aprimo | St. Mary's College |
| Amanda Lester | TinderBox | St. Mary's College |
| Elizabeth Massoth | T2 Systems | DePauw University |
| Katy Perona | Apparatus | Purdue University |
| Emily Reavis | WebLink International | DePauw University |
| Molly Sender | Courseload | DePauw University |
| Andy Simmons | iGoDigital | Valparaiso University |
| Diana Trautman | BioConvergence | Butler University |
| Nathan Wiersema | Fifth Gear | Indiana University |
| Austin Zartman | One Click Ventures | Indiana University |
With a solid year behind us, an extremely promising incoming class, and great opportunities awaiting us; 2012 looks to be the best year the Orr Fellowship has seen yet.

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.
As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "


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This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience. 