A Critical Tool for Building Your Business

Monday, September 20, 2010 by Felix Lukose
In my last blog post, I said that if you want to set yourself up to be as successful as possible, you need to start your own business as early as possible. This is fine and dandy, except for the fact that most people have no idea how exactly to go about doing this.

Having completed the Certificate in Entrepreneurship and Innovation from Purdue, I feel like I have some insight into what it takes to start a business. By no means am I saying I know what it is like, as I have not done so myself. Working in this entrepreneurial fellowship has given me an inside look at some high growth start-ups, including the one in which I work. I have gained exposure to the experiences of some real entrepreneurs my age, as well.

A professor I had for an entrepreneurship class stated very simply the importance of a business plan when he said, "If you take the time to write a business plan thoroughly, you are already way ahead of the countless idiots that are trying to start a business." In 4 years of undergrad business and entrepreneurship classes, I had written over 5 business plans for different fake start-ups. I can't emphasize enough how much they assist in the preparation of the details we never even think about.

When you have what you think is a mind-blowing, earth shattering, whale of an idea for a business, the last thing that crosses your mind is how you get out of that business. It wasn't until I wrote my first business plan that this concept materialized. It seems like a "dark" thing to think about, but having a well thought out exit strategy will come in handy not only if the business fails, but if another mind-blowing, earth shattering, whale of an idea comes to mind, and you need to now focus your energies there. This is just one example of a detail that a business plan will force you to think about.

So what am I getting at? Business is a lot more complicated that most people that go into it realize. There are all sorts of administrative and legal considerations that never cross your mind until they present a obstacle. Unfortunately for a lot of business owners, this point in time also represents a critical failure from which recovery of the business has slim hopes. A business plan helps to hedge against some of these unforeseen circumstances. If starting your own business is among your list of career opportunities, don't even try to do it without writing a business plan first!

Comments for A Critical Tool for Building Your Business

Tuesday, September 21, 2010 by Brennan:
I hate to be so directly confrontational, but writing a business plan is unnecessary and usually a terrible waste of time. I think you're larger point is correct though. You need to understand the details of your business e.g. if you actually manage to achieve that miracle hockey stick growth curve, how much are you going to pay in bandwidth costs? This is important not only to make sure you don't run out of money, but to convince others you actually know what you're talking about. This could be customers, investors, or that technical co-founder you so desperately need. My recommendation is don't waste time writing a business plan and all the wordsmithing, formatting, and general nonsense that goes with it, but do spend time formulating a plan. I've found this plan to be most helpful documented as a Keynote (or Powerpoint) presentation because 1) I ended up doing quite a few presentations for pitch competitions and "demo" days and it was great to already have a base to start from and 2) Investors will ask for your "deck" not a business plan. Keep in mind, they probably won't even look closely at your deck, but it's one of the hoops you jump through on your way to the top. (also, I gave a lot of presentations but unless you're applying to competitions that's rare. Because most meetings with investors, potential customers, etc. happen at coffee shops, you almost never give a formal presentation. It's more of a conversation.)
Tuesday, September 21, 2010 by Felix Lukose:
Brennan, Thanks for the feedback. I absolutely want to punctuate the point you made about wasting time with the unnecessary details of a business plan such as "using the right words" and checking for grammar. In my experience of writing them, I have learned a lot about what sort of things to take into consideration when you are looking to start a business, from a business plan. Which is the message I hope that readers take away from this post. Of course you will never be able to measure your success unless you execute your idea anyways! Every plan that I have presented also was in Powerpoint form as well which is a great way to condense all your plans onto something deliverable, so thank you for adding that piece.
Wednesday, September 22, 2010 by Small Business Bankruptcy:
Kudos for sharing this article. This is exactly what potential small business owners need to read.

Leave a comment





Captcha