Burberry might be one of the only clothing brands that was born out of a trench coat. The 
plaid patterns and distinctly British feel to the line of clothes, accessories, and bath items draws clear inspiration from Humphrey Bogart's famous Weasel and Stoat in films like “The Maltese Falcon” and “Casablanca.” Today’s New York Times, in an interview with Burberry’s 49-year-old President Angela Ahrendts, explains how despite their background in more traditional items, Burberry is attempting to “adapt the trench coat to the age of the Internet.” The article goes on to share Burberry’s plans for a social networking site called artofthetrench.com, which is specifically designed to market to younger consumers.
Should I repeat that? Humphrey Bogart is going social. The start of a beautiful friendship, indeed.
Is a business career in Indianapolis chic? Are local business jobs ‘smoking cigarettes in a fedora’ when they should be ‘drinking green tea and listening to their iPod’? Burberry is remaking themselves into a 21st Century company, pulling a classic brand into the Internet Age, and there are numerous jobs in Indiana attempting to do the same. Technology jobs in Indianapolis are beginning to reap the rewards from years of companies like Compendium Blogware, ExactTarget, Angie’s List and Canteloupe.tv carving out a niche for the region in internet search marketing and IT infrastructure. Indianapolis area jobs are thriving with jobs for recent grads helping organizations remake themselves into a 21st century organization. Click here too see a list of some of the Orr Fellowship’s Host Companies.
plaid patterns and distinctly British feel to the line of clothes, accessories, and bath items draws clear inspiration from Humphrey Bogart's famous Weasel and Stoat in films like “The Maltese Falcon” and “Casablanca.” Today’s New York Times, in an interview with Burberry’s 49-year-old President Angela Ahrendts, explains how despite their background in more traditional items, Burberry is attempting to “adapt the trench coat to the age of the Internet.” The article goes on to share Burberry’s plans for a social networking site called artofthetrench.com, which is specifically designed to market to younger consumers.Should I repeat that? Humphrey Bogart is going social. The start of a beautiful friendship, indeed.
Is a business career in Indianapolis chic? Are local business jobs ‘smoking cigarettes in a fedora’ when they should be ‘drinking green tea and listening to their iPod’? Burberry is remaking themselves into a 21st Century company, pulling a classic brand into the Internet Age, and there are numerous jobs in Indiana attempting to do the same. Technology jobs in Indianapolis are beginning to reap the rewards from years of companies like Compendium Blogware, ExactTarget, Angie’s List and Canteloupe.tv carving out a niche for the region in internet search marketing and IT infrastructure. Indianapolis area jobs are thriving with jobs for recent grads helping organizations remake themselves into a 21st century organization. Click here too see a list of some of the Orr Fellowship’s Host Companies.
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