Indianapolis Non-Profits

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.
According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.

It's that time of year again; the Holiday Season has passed and in a short amount of time you'll find yourself taking down those holiday decorations that probably cover your entire house.  After you've mustered up enough motivation to finally begin this lengthy process, the last struggle is always the disposal of the family Christmas tree.  However, that's not going to be the case for you this year - the Orr Fellows are here to help!

As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability.  As such, one of our annual fundraisers is called "Tree Luggers" in which we travel around the Indianapolis community collecting and disposing of Christmas trees while collecting donations.  But how does this fundraiser actually benefit the community?  Well, first, we are providing a service that for many people is extremely helpful.  More importantly, though, we offer an incentive to local churches and other non-profit entities that promote our fundraiser to their members.  For all money that is donated to the Governor Bob Orr Fellowship during Tree Luggers, half of the proceeds are given to the specific non-profit that created the referral.  In this way, we are able to assist Indianapolis-based non-profits in funding their efforts.

One of the most important values that the Indiana-based Orr Fellowship promotes is entrepreneurship.  Tree Luggers is a great example of entrepreneurship in action as the Orr Fellows carefully organize, plan, and execute the fundraiser from start to finish.  So what goes into Tree Luggers to ensure its success year in and year out?  Many of the Orr Fellows are "luggers," or those that travel to homes, collect the trees, and then later dispose of the holiday conifers.  Several others use their marketing expertise to help spread the word through social media like Twitter and Facebook, strategically placed fliers in the Indianapolis community, and specified email lists owned by several Orr Fellowship host companies.  We also have fellows that help create partnerships with churches and other non-profit organizations.  Lastly, a couple of fellows take on a financial role so that all donations and referrals are carefully recorded.  To participate in this fundraiser, and save yourself a great deal of time and effort, please sign-up here.  Remaining pick-up dates are:
 

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.