It’s funny, you know, how everyday life can get in the way. We start out with some sort of plan—even just a short-term intention—yet are later shocked to find we’re somewhere we never intended to be. It’s like going online “just for second” and an hour later finding you’re reading some obscure article about “The Principles of Collective Animal Behavior.” God only knows how you got there.
One day a few years back, out to lunch with a mentor from Kimberly-Clark, I found myself asking how he kept his busy life in order. With a fast-paced career, a wife, a few kids, how did this guy even find a second to talk to me? “I have clear priorities,” he said, “and I stick to them.” Okay, great, I thought. Priorities—I have a million of them, I remarked. He smiled. You have to treat life like a pickle jar, he told me. My writhed face must have confirmed I hadn’t heard the analogy before, because he went on.
Yes, a pickle jar. You have finite time, energy, and resources—that’s the jar. First, you have to fill up the jar with your big rocks—those things most important to you, those that if you accomplished nothing else, you’d still be happy. Next, smaller stones fill in the spaces left between the rocks with those things you’d really like to do. Then, pebbles fill in a little more. And then sand until you think you couldn’t possibly fit another molecule in the jar. Finally, you drown the rocks, pebbles, and sand with water—using those few minutes here and there to accomplish the least important things in your life.
By the end, I was smiling. There it was, the answer—so simple: It’s impossible to have a million number one priorities. And I’ve learned more since then, especially that it’s perfectly okay to let some things fall to the wayside if they don’t align with your priorities. Scott Brenton talked about our priorities as Orr Fellows—first to do outstanding work for the host companies, second to help grow the Fellowship. I would contend being part of an entrepreneurial fellowship is only a part of my life, albeit now a large part. Working at one of the fastest-growing companies in the U.S. certainly demands much of my time, but that’s okay because my work is a top priority for me right now. So I ask, what are your top priorities?
It takes a little reflection to figure out if you’re really spending the majority of your time on your top priorities, but I challenge you to do so. You’ll be happier six months from now when you pause to reflect upon where you’ve ended up. Because perhaps unlike in the past, you’ll be very near where you wanted to be.
The Orr Fellowship provides an opportunity for recent graduates to be placed in fast paced jobs within some of the top entrepreneurial companies in Indianapolis. For more information about the Fellowship program and how to apply, visit www.orrfellowship.org.

What’s up every one. My name is Alex. I graduated from Valparaiso University this past May, and joined 
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.


As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "
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hat twice as many tech saavy entrepreneurs start businesses in their 50's as they do in their 20's, with an average age of start-up founders being 39. Not 20, not 25, not even 30. 39. To me, this says that experience is a great teacher, but more important is the kind of experience; being a former CEO of three failed start-ups at 30 might be great experience to lean on, but it probably isnt as effective as working within and learning how start-ups and small businesses should be run to build successful organizations. There is a proverb that goes something like "yesterday's tracks are tomorrows guides", and this is a perfect example of that; so, the first part of my answer to "why havent you started a business yet?" is: Why make the same mistakes you can learn from watching others?
ight circumstances to survive and grow. The team, the idea, the implementation, the market, everything needs to be well understood and in place before Ill want to touch money. Many a good idea have failed because they were missing a piece of the entrepreneurial puzzle, and all the hard work, long nights, and missed sleep was wasted. The thing is, we usually never hear about these companies, the ones that fail. Thats part of what makes entrepreneurship so attractive: we really only hear about the successes, and so it seems (to the untrainted eye) that starting and owning a business is easy as apple pie.

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