Journalism Jobs Indianapolis

A recent article by the Indianapolis Business Journal (IBJ) highlighted multiple events and happenings in the Indianapolis area that point to the ever-growing entrepreneurial community here.

The article discusses Hackers and Founders, a monthly meetup that brings entrepreneurial-minded people together to hear three business pitches for high growth start-ups. Organized by Matt Hunckler, a current Orr Fellow, the monthly gatherings now reach around 200 people! From experienced entrepreneurs like Chris Baggott to young people such as current Orr Fellows and everyone in between, these meetups offer a chance to network, bounce ideas off one another, and learn about running a start up company -- all while enjoying food and drinks! If you're interested in starting a career in entrepreneurship or have an interest in the startup scene, this event is not one to miss.

The article also gave a shout out to the Orr Fellowship for its ability to bring young entrepreneurs to Indianapolis to work entry-level jobs in startup companies. This year, we've grown the Fellowship once again by taking nearly 30 new Fellows working for around 20 companies. By bringing some of the best and brightest recent grads to the Indianapolis area, the Fellowship is doing its part to keep fueling the entrepreneurial fire.

We're excited to see what 2011 has in store for each of us, the Fellowship as a whole, and the Indianapolis entrepreneurial community!

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.
According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.