Marketing Career

Name:  Alec Synnestvedt
Alma Mater:  DePauw University
Major:  English Writing
Host Company:  T2 Systems
Hometown:  Detroit, MI

Bio:
For me, productivity and creativity go together like carrots and ranch dressing. Accordingly, I try to bring only the best, freshest carrots and ranch to solve the problems I encounter daily. I love literature, music, and a well-crafted grilled cheese sandwich.

Why did you choose to be a part of the Orr Fellowship?
 The empirical They always say, “Get the right people on your team and good things will happen.” I pursued the Orr Fellowship because I believe that the quality and ambition of this group makes it a team I’m more than happy to be a part of. Experience, exposure, expertise, and excellence are all expectations—what more could I want? And those are only a few of the “E” words!

What are your long-term career ambitions?
Since I can’t see more than a few years into the future, I am uncertain exactly where my career will take me. What I do know is that I want to explore the blurry area where strategy, creativity, and revenue meet—whether that will be in marketing, advertising, writing, or something else is yet to be seen.

What will your first role be at your host company?
As a Marketing specialist at T2 Systems, I will help develop creative strategies and shape the messaging of T2’s marketing campaigns. Additionally, I will be responsible for writing white papers, generating web and blog content, and assisting with trade shows and user group meetings.

Just the facts:
Synnestvedt = Sin - Est - Vet; I like fun things, books, and a well executed vacation.

Name: Ali Schultz

Name: Ann Govert

Name: Anthony Wang

Name: Claire Petersen

Name:  Jamie Steiner
Alma Mater:  Purdue University
Major:  Quantitative Agricultural Economics
Host Company:  Angie's List
Hometown:  Berne, IN

Bio:
As most of you have noted about yourself, I am an overinvolved, organized, overachiever.  I truly enjoy the rush of knowing I need to get so much done in so little time.  Most of my time is taken up by the activities of serving as the Vice President for Purdue Student Government.  My second biggest commitment right now is my undergraduate honors thesis on consolidation of schools in the State of Indiana.  In my (almost non-existent) free time, I enjoy hanging out with friends, sleeping, and reading.

Why did you choose to be a part of the Orr Fellowship?
I chose the Orr Fellowship because of the mentorship opportunities, networking opportunities, flexibility it will provide, and the chance to make 26 new best friends.

What are your long-term career ambitions?
Long-term I honestly don't care what type of job I'm doing.  As long as I am in a job that I am passionate about doing, my career ambitions will be fulfilled. 

What will your first role be at your host company?
For the first 3-4 months, I will be working in the call center.  After that, I could be moving to marketing, IT, or whatever division needs an additional brain.

Just the facts:
Typically blunt and to the point.  Interested in way too many things. Love medium to large sized dogs, especially Labrador Retrievers. Enjoy playing guitar and snowskiing. Grew up showing cattle, swimming, and playing soccer, basketball, and softball. Events that require business casual or business formal attire truly excite me. 

Name:  Kelly JonesHaving grown up on Lake Michigan, I can never get enough of the beach in any season (it is even gorgeous in the winter with all the ice formations on the sand and St. Joe’s pier).  A few more of my favorite things are:  word-based board games (Scrabble, Bananagrams, Scattergories, etc), Tom Petty and the Heartbreakers, cozy blankets, hiking, sunsets, the Who, and spontaneous adventures like jumping in puddles for a midnight study break!  But above all, I love to laugh.

Name:  Kyle RawnPlaying guitar and listening to music is relaxing.  Cooking and working out eliminates stressing.  I can’t wait to graduate and travel. 

Name:  Maggie Voelker
Alma Mater:  Miami University (Ohio)
Major:  Kinesiology & Health, Business Management & Organizaitons
Host Company:  One Click Internet Ventures
Hometown:  Mishawaka, IN

Bio:
I don't half-ass (sorry, bad word) anything. Even when I say I don't care and I'm just "throwing things together," I'm not. As with all Fellows, I'm a passionate learner and a diligent worker. I enjoy meeting new people and hearing their stories. I tend to strike up conversations (whether people want to talk to me or not) just about everywhere. I'm a health-nut and love to be active...and then relaxing with a movie afterwards. I love the beach, concerts, cooking, traveling, sporting events and spending time with family and friends.

Why did you choose to be a part of the Orr Fellowship?
The Fellowship, and work at an entrepreneurial company, is all about collaboration, teamwork, and exceeding expectations. I share these characteristics and loved the idea of being a part of something greater than myself.

What are your long-term career ambitions?
Good question! I hope to combine my interests in science and business, with my passion for people and relationships. If anyone has suggestions...send them my way.

What will your first role be at your host company?
Working on the Organic Marketing Team for my first few months at One Click.

Just the facts:
Dogs>Cats
Chocolate>Vanilla
Blonde>Brown
Wine>Beer
Phone>Text
Coke>Pepsi
Harry Potter>Twilight
Cake>Pie
Facebook>Twitter
Miami of Ohio...no comparison.

Name:  Mark ReesI love cycling and running.  This year I will be riding in the Little 500 at IU.  In the summer months I run a landscaping business I started when I was 17.  I occasionally race my 99 z28 (full suspension mods and headers), but recently I've placed a higher priority on bike races than car races.

Name:  Mitch Causey

Name:  Brennan Knotts
School:  Indiana University 

Brennan Knotts is currently the Director of Marketing for Xemion web design directory and MobileDeveloper.net, a directory for mobile developers. As a former Orr Fellow, he spent 2+ years working for his host company Cantaloupe.tv and co-founded Pocket Tales, a social reading game for kids whose investors include east coast-based Startl and Dreamit Ventures.

Welcome to the newest Orr Fellows and congratulations! This post is for you. It's a short collection of advice I received or wish I'd received when I entered the Orr Fellowship. Follow this plan and you will earn the full potential of your salary in the Fellowship, which if no one told you is actually a lot more than that number on your paycheck.


1. Schedule drinks/coffee/lunch whatever with alumni as soon as you can

One of the smartest things I ever did as an Orr Fellow was reach out to alumni before I even started work. I'll admit it wasn't a master plan of mine - I just happened to meet some cool Fellows and wanted to hang out with them more (okay, I was in no condition to drive so I crashed on their couch and got brunch the next morning).

Not only did I build lasting friendships during those early days, but I received advice on my career and life that is still useful 4 years later.

I can promise you no alumni will turn you down. Even if they're not local they will make themselves available for a phone call. Just ask and be respectful of their time.

2. Don't ever miss a business leader meeting

I'm proud to say I never missed a business leader meeting during my tenure. No one is handing out trophies for this accomplishment, but you owe it to yourself to take advantage, exploit even, the opportunities you get during your two years.

Sometimes you will be tempted to believe that working late the night of a business leader meeting is more important than attending the BLM, but I assure you it isn't. Unless your boss is demanding you stay (in which case, we need to have a talk about that boss...), find a way to go.

At some point you'll grow tired of hearing someone else's "how I made it" story. You'll become restless and want to stop all this meeting and talking and start doing.

THAT's when you'll know you've internalized everything you've learned from these stories, because when you boil each down to its simplest element, each is a story about someone who went out and DID something.

3. Get a side project

Your work at your first job post college will not be intellectually stimulating. You'll hear this a million times but for some reason you won't believe it until you experience it yourself. (I think the bottom line is that only 20% of the meaningful work anyone does is the hard-thinking type of work and the other 80% is the tedious execution work, but that's for another post to debate...)

This is an advantage for two reasons:  1) because it allows you to learn the blocking and tackling of being in the working world, learning to work with people, prioritize your tasks, work effectively in meetings, etc. and 2) when you get home from work you're not emotionally and intellectually drained.

Use this leftover energy to work on something meaningful to you. Learn to code, start a business, help run a non-profit, pick up the guitar, start a blog, write for someone else's blog - just do something. You will never have as much available energy as you do at your entry-level job.

This side project also has the benefit of giving you something interesting to talk about when your networking with alumni.

4. Think big

Indiana is a big greenfield. That might be true literally, but I mean it figuratively. There are so many ways for you to leave a permanent mark on this community. Get an ambition and take up a cause. No idea is too big. You decided to come to Indiana so take advantage of the fact that it's not New York or San Francisco and that you can actually get access to the movers and shakers in the community and that everything hasn't "been done before."

Co-founding Hackers and Founders, now Verge, was my contribution in this regard. And although Verge has addressed a huge gap in the Indianapolis tech community, there are so many more big opportunities - and that's just the tech community. I challenge you to find your own big idea and go after it.



Are you looking for entry-level jobs in Indiana or business jobs in Indianapolis?  Learn more about the Orr Fellowship at www.orrfellowship.org.

A year ago seems like yesterday as I begin remembering my job recruitment journey. At my alma mater, Indiana State University, the career fair is very local-heavy with companies and opportunities. The only jobs that were outside of the Wabash Valley were with Target as a part of their retail training program. I'd worked retail throughout my entire college career, so I knew that wasn't going to be in my best interest. Therefore, I was in a bit of a bind - how do I find more opportunities without blindly submitting my resume online?

Luckily, I remembered that there was a nationally recognized undergraduate business school less than an hour away from ISU - the Kelley School of Business at Indiana University.

I started researching when the career fairs took place, and found the sales and marketing fair to be my best bet. I called a good friend of mine who attended IU and asked if there were any prerequisites to get into the career fair. He mentioned I needed to have an IU student ID, which I obviously didn't have, but said I could use his - I'm in!

I drove down to Bloomington and was able to get in to the career fair without any issues. I walked in and was amazed at all of the tremendous companies and names: Procter & Gambel, Kimberly-Clark, Otis Elevator Company, News Corporation, among others. I stopped by all of these booths, but was somewhat displeased with their demeanor and bland answers to questions.

I decided to start going to a few smaller companies and my first stop was the Orr Fellowship. Talking for just a few minutes, I knew immediately that the Fellowship was a unique experience that would allow me to work in a small company (as I had interned in college) and could have an impact right away.

As they say, the rest is history. I applied to the Orr Fellowship, went through the interview process and was lucky enough to land with ExactTarget in Indianapolis.

The moral of my journey to IU is that when looking and applying for a job, get creative. Now more than ever it's imperative that graduating seniors stand out from the rest, and having the opportunity to tell recruiters that I had driven from ISU just to attend the career fair was a great talking point, not to mention it introduced me to the Orr Fellowship.

In the financial world, the term "alpha" is meant to signify a measure of performance that is adjusted for risk.  But how do we measure risk in the real world?  Are some entry-level jobs in start-ups more or less risky than others?  How can we know when we've found a winner, that coveted "diamond in the ruff"?


Some may say that it is nearly impossible to assess the risks of any new venture considering the volatility of markets, the unpredictable nature of competition, and the influence of shear luck and ingenuity.  While some of that may be true, there are certainly places that have been historically more successful than others: the Silicon Valley specifically.  But for the last decade or more, the Valley has seen stiff competition, with distinguished post-grad jobs popping up across the nation (and the world). 

I would argue that Indiana is one of the places most suited for companies hiring new grads to establish their roots: our cost of living is significantly lower than other states; our central location within the US places almost any major city within a day's drive; and Indiana has managed to keep its state and local government budgets contained while others have moved even closer to bankruptcy.

And these advantages have not gone unnoticed by the entrepreneurial community:  Start-Up Indiana is focused on developing high-growth start-ups in the region; Indianapolis now has its own start-up newsletter, Startup Digest, a free service helping entrepreneurs find events that might peak their interests; and the Orr Fellowship which is aimed at finding and growing tomorrows business leaders through placement in entry-level positions in entrepreneurial companies.  All of these initiatives are great examples of organizations driving jobs and opportunity within Indiana and sewing the seeds of growth and fortune.


So when thinking about how to evaluate job opportunities, remember to find those places that minimize the risk of failure and maximize the chances of success.  Look to the local community and their support for up-and-coming entrepreneurs.  Ask questions.  Seek  guidance.  And most importantly, do all you can to maximize the alpha in your life and career.

With school now back in session we're quickly approaching the fall recruiting season.  It's an exciting (and somewhat stressful) time for college seniors as they look to secure jobs after graduation.  It's also an exciting time for Orr Fellows because we'll be back on campus over the next couple months trying to bring some of the best and brightest in Indiana into our program.

The biggest question that I had through the entire recruiting process when I was looking for entrepreneurial job opportunities in Indiana was - What will I be doing on a daily basis?  What kinds of responsibilities will I have and what kinds of things will I need to get done?

8:15-9:00 - Check web analytics
I manage all of the marketing analytics for our corporate web site as well as the 2 ecommerce sites that we run.  When I get in on Monday morning I check through the stats from the past week and make a note of any major events or abnormalities.  For our corporate site I take a look at all of the networks that Google Analytics has listed as accessing our site and parse those down to actual prospects for our sales team.

9:00-9:30 Make changes to pay-per-click campaign
Through the analytics I can see how our pay-per-click campaigns have been performing for our ecommerce sites.  We just recently started a new campaign and it needs to be constantly monitored and improved.  Today I tweaked a few of the under-performing ads to see if we can improve our campaigns and drive more targeted visitors to our site.

9:30 - 11:00 Begin drafting requirements for enhancements in new software release
Fifth Gear provides services to companies who sell goods online - so order fulfillment, ecommerce software, and marketing services are our specialty.  A big part of that is constantly improving our ecommerce/order management software. All of our clients run their businesses on this software, as well as our warehouse so it is important that we keep it updated.  I am a quasi project manager that acts as a facilitator between our software development team in India and our warehouse and operations team in Missouri.  I spent some time this morning writing out the requirements for 2 new enhancements in our software platform

11:00 - 11:30 Send emails to our development team in India 
To make sure everyone is on the same page I'm often communicating with our team in India to see if they need any additional information to complete their software development work and also to check on the status of projects in motion to see when we can schedule our next meeting to discuss new enhancements

11:30 - 1:00 Lunch with a local business owner
Although this particular lunch had more to do with my own personal networking than the Orr Fellowship many Orr Fellows will set up lunch meetings with others involved in the program or other business people in the community.  It's a great way to expand your network and to find more growth opportunities

1:00 - 2:00 Continue drafting requirements documents
Spent some more time getting the requirements finished up.  We're working on incorporating an exchange rate API into our software with the addition of an international client and also working on simplifying our order import process.

2:00 - 3:00 Systems/Operations team meeting
We have a weekly meeting to discuss all of the different projects going on within our team, and we get updates on what might be coming up next.

3:00 - 4:00 Miscellaneous Planning and Email
I wanted to make sure I kept a few smaller projects moving and that required sending emails and talking with a few people around the office.  I scheduled a meeting with a new liquidation client that will be selling goods on one of our ecommerce sites, talked with a manager about next steps in the financial analysis that I prepared on one of our sites, and sent emails to set up a meeting with development team on an upcoming enhancement

4:00-5:30 Write blog post and prepare for career workshop 
It's not every day that I spend time working on Orr Fellowship activities, but today I spent the end of my afternoon writing this blog post and preparing for our career planning workshop that I'm organizing in 2 weeks.

So that's my day in a nutshell, and the best part about working for a high growth start-up is that it will likely be completely different tomorrow. I have a few recurring responsibilities, but projects and priorities can change quickly and I always have to be ready for the next thing that might be thrown my way.  It's also likely that my day looks almost nothing like some of the other Orr Fellows.  Some people might be working in finance or going out on sales calls so our experiences at different companies might be completely different.

For those of you interested in joining the Orr Fellowship I hope that gives you a better idea of some potential day-to-day tasks, but don't be afraid to press any of us to hear different perspectives.

The complaint, it seems, is a familiar one. "I want to get out of Indianapolis and go to (insert 'cooler' city here)," say graduates at Indiana colleges.  Super Bowl-winning Colts notwithstanding, Indiana seems to have gotten somewhat of an unfair reputation as a boring place to live.  Young people flee from the state every year, chasing jobs in investment banking in "sexier" cities such as Chicago and New York or tech jobs on the West Coast in cities like Seattle and San Francisco.  But in the words of the great Lee Corso, "Not so fast, my friend!"
Although it may lack the sex appeal of the Big Apple or the Windy City, Indianapolis is a great place to live for new college graduates. And tech companies are no longer just on the west coast.  In fact, there are a number of tech high growth startups right in Indianapolis.  Orr Fellowship host companies such as Compendium Blogware, Bluelock, Weblink, and my very own ExactTarget are all helping to turn Indianapolis into a hotbed within Silicon Prairie.  

In fact, ExactTarget has not only helping to lead these Silicon Prairie efforts, but is also leading the entire email marketing industry. Some of the company's most-recent developments include

-International expansion to offices in London and Australia, as well as stateside offices in San Francisco and Seattle
-An industry-leading one-to-one marketing conference in downtown Indianapolis, featuring guest speaker Sir Richard Branson, founder of Virgin, and Grammy-winning artist Train
-Cutting edge market research that examines the demographics and behaviors of email subscribers, Facebook fans, and Twitter followers. 
-And in case that wasn't enough, ET was recently ranked third on a list of the Best places to work in Indianapolis (with break rooms fully-stocked with free snacks and drinks, might I add!).

So much for Indiana being nothing but cornfield.  ExactTarget is just one of many Indianapolis success stories that  is also a host company in the Orr Fellowship.  Click here and check out some of the other outstanding career opportunities that exist with these other fast growing Indianapolis companies.  

A study that was conducted at the National Opinion Research Center (NORC) at the University of Chicago for the Small Business Administration's Office of Advocacy has found a positive link between the number of years an individual is self-employed and their likelihood to be self-employed throughout their career. The study, which can be found here, set out to answer some questions as to what sort of things guide an individual to self-employment. They ultimately concluded with some findings that were previously unknown.

They found that those who reported self-employment tend to have parents with higher educational attainment and were more likely to have grown up in a rural area or farm. In addition, early exposure to self-employment increases the likelihood an individual is self-employed in their early and mid-careers. There was an especially strong link between those that indicated self-employment between ages 20-22 with their measure between ages 22-41. The availability of financial resources did impact the probability of self-employment, but by very little. Lastly, every additional year of self-employment increases income and net worth significantly.

So what does all of this mean? Well, if earning potential and entrepreneurship are goals and interests of yours, getting involved early makes a huge difference. The study is basically saying that the more involved with self-employment you are early in your life and career, the more likely it is that you will be self-employed later on, expanding your career opportunities. In addition, you will impact your earning potential more.

We live in an economy that thrives on businesses. There is nothing that stimulates local and national markets more than the success of all businesses, large or small. Our government has called for more entrepreneurial spirit, and those that got involved early will tell you that it's worth it. Most people aspire to work for themselves for a multitude of reasons. Whether you are interested in working your own hours or not having to answer to someone, the allure of self-employment is evident. However, it is not without its challenges.

Many fail in their ventures simply because of a lack of preparation. Having a great idea is one of the most empowering feelings, but there is a huge difference between idea generation and execution. Those that succeed, succeed in execution. A significant portion of that is experience and preparedness. I have gathered from my interaction with entrepreneurs that starting a business is much like trading stocks; you won't learn how to do it well until you get in there and do it yourself. This study seems to punctuate that belief.

How does one get involved early? I know that it wasn't very feasible for me to start my own company. Besides lacking a great idea, I have very little financial means to support an entrepreneurial venture. However, I feel that I have positioned myself to gain experience through the Orr Fellowship. If you are in a similar position as I was, I would suggest exactly the same to you. The path to an entrepreneurship career may begin by taking a job at a small company. Research, and find entrepreneurship opportunities in your local community. Identify some high-growth start-ups and apply for a job there. They may not have a position for you, so get creative and make one! Even offering to serve as an unpaid "apprentice" can get your foot in the door if you have no other options. Working in this environment will be sure to give you an inside look at an entrepreneurial operation.

When you start early, you make mistakes early. Getting those mistakes out of your system and gaining the valuable knowledge that they offer can be the difference between someone who continues down the path of self-employment and someone who has to learn the hard way later on. The earlier you start, the potential number of successful years you have in front of you is greater.

A struggle for many college undergraduates is deciding between going to work and getting more education after graduation. No matter your personal opinions, this article from CareerRealism.com gives some pretty convincing statistics about why you should invest in your career early – and helped me reaffirm my decision to take the leap and accept my entry level marketing job with WebLink International.

And as though that article wasn’t enough, last night at our Business Leader Meeting, Lorraine Ball of RoundPeg reiterated the point of investing in your career before going to graduate school. The main reason: If you go directly into an MBA program, you have little real-world business experiences from which to draw. Lorraine shared how much more value she got out of graduate school because she worked for a few years between her degrees. Especially in times of 10%+ unemployment rates it’s easy to play it safe, go back to school, and hope things are better when you are ready to enter the workforce; but, as J.D. O’Donnell says in his article, “I wish [students] could talk with all the unemployed MBAs out there right now who are knee-deep in loan debt.”

Joining the Governor Bob Orr Entrepreneurial Fellowship is a great way to invest in your career early. The jobs with the Fellowship’s host companies provide Fellows valuable career experience in fast paced jobs – experiences that will allow you to bring more to graduate school discussions and classes (if you decide to go back).

Plus, getting experience in fast growing Indianapolis companies can help make the decision about going back to school easier. Some realize they don’t need an MBA to get where they want to go. Others learn that getting more education is the path they need to take. But no matter what, there is no doubt that during your two years in the Fellowship you will benefit from its unrivaled work experiences and networking opportunities in Indianapolis.

As a young professional in the real world, there are two things that every mentor says will inevitably determine how successful you will be in the long run - "what you know" and "who you know."  The Governor Bob Orr Fellowship thrives off of this mentality.

By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings.  Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders.  Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies.  This experience speaks to the first aspect that I spoke about - "what you know."

During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana.  Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals.  Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today.  These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting.  Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession?  Typically, after the speaker is finished, there is plenty of time for networking.  For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.

Today the Orr Fellowship will be meeting with Lorraine Ball, founder of Roundpeg.  Roundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing.  To learn more about Lorraine, check out her website.  You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.
According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.