Marketing Jobs Indianapolis

As you may well know, Apple released it's highly touted iPad in late January of 2010 and has received mixed reviews. While iThings are trendy and slick, performance has been a concern for many (just look at the recent iPhone issues in New York and AT&T network strain). The iPad is no different as the device possesses non-expandable SD inputs, a general lack of multi-task capabilities, no camera and a low battery life (plus MadTV might have some brand name patents that need addressed).

So this was basically another mac product launch whereby brand lovers became more entranced and brand haters...well...could keep hating. However, beyond these Mac-versus-PC-versus-Linux-versus-CMS-versus-Ruby computo-debates, the iPad launch signifies something that every person seeking a technology job in Indianapolis should be conscious of: 

The gap between personal and mobile computing is closing and Apple is blazing that trail despite early attempts at entry by the e-readers (Amazon, B&N, etc.). Where the publishing houses tried to provide a mobile reader, Apple flexed its muscle and offered not only a mobile reader, but mobile computing application along with it.

A number of start-ups, most in NYC and SF, support Apple's move into the portable market as there is a trend towards high growth start-ups building applications for the portable user. My favorite is NYC startup SeeClickFix, a location based service that allows you to report non-emergency issues (potholes, prostitution, graffiti) and receive alerts in your neighborhood about the issue. Other BigApps competition winners in NYC were also location based services (SporkNYC, Taxihack, WayFinder NYC).

As the portable computing gap closes, business jobs in Indianapolis will have to adapt. Entrepreneurial Companies in Indianapolis will hire people who can work within the bounds of a new economy (where your library may eventually be comprised of iPads, Kindles and a few printers). How will you adapt? How will your company evolve? The relentless quest for efficiency is squeezing some of the fat out of life, and portable computing is another step in that quest.

A struggle for many college undergraduates is deciding between going to work and getting more education after graduation. No matter your personal opinions, this article from CareerRealism.com gives some pretty convincing statistics about why you should invest in your career early – and helped me reaffirm my decision to take the leap and accept my entry level marketing job with WebLink International.

And as though that article wasn’t enough, last night at our Business Leader Meeting, Lorraine Ball of RoundPeg reiterated the point of investing in your career before going to graduate school. The main reason: If you go directly into an MBA program, you have little real-world business experiences from which to draw. Lorraine shared how much more value she got out of graduate school because she worked for a few years between her degrees. Especially in times of 10%+ unemployment rates it’s easy to play it safe, go back to school, and hope things are better when you are ready to enter the workforce; but, as J.D. O’Donnell says in his article, “I wish [students] could talk with all the unemployed MBAs out there right now who are knee-deep in loan debt.”

Joining the Governor Bob Orr Entrepreneurial Fellowship is a great way to invest in your career early. The jobs with the Fellowship’s host companies provide Fellows valuable career experience in fast paced jobs – experiences that will allow you to bring more to graduate school discussions and classes (if you decide to go back).

Plus, getting experience in fast growing Indianapolis companies can help make the decision about going back to school easier. Some realize they don’t need an MBA to get where they want to go. Others learn that getting more education is the path they need to take. But no matter what, there is no doubt that during your two years in the Fellowship you will benefit from its unrivaled work experiences and networking opportunities in Indianapolis.

As a young professional in the real world, there are two things that every mentor says will inevitably determine how successful you will be in the long run - "what you know" and "who you know."  The Governor Bob Orr Fellowship thrives off of this mentality.

By taking entry-level jobs in entrepreneurial companies, Orr Fellows learn early-on the importance of hard work and quickly come to appreciate grassroots beginnings.  Although these recent graduates oftentimes begin their careers doing not-so-glamorous work, one thing that allows them to quickly grow their careers is the exposure they get to some of Indiana's finest business leaders.  Orr Fellows, because of the range of responsibilities that they acquire during the beginning of their careers, quickly learn everything there is to know about running small, entrepreneurial companies.  This experience speaks to the first aspect that I spoke about - "what you know."

During the first two years of being in the Orr Fellowship, Orr Fellows spend a good of time in environments that force them to become comfortable interacting with a range of business and political leaders throughout Indiana.  Because of these experiences, Orr Fellows typically develop meaningful relationships with many of these well-known professionals.  Each month, Orr Fellows come together for a Business Leader Meeting where one or two of these leaders speaks to the group about their professional experiences that have helped them to get where they are today.  These meetings are discussion-based, meaning that fellows are able to ask questions at any time during the meeting.  Orr Fellows enjoy partaking in these events because what's more valuable that receiving advice from those that have succeeded in their profession?  Typically, after the speaker is finished, there is plenty of time for networking.  For this reason, the Orr Fellowship is the best networking opportunity in Indianapolis.

Today the Orr Fellowship will be meeting with Lorraine Ball, founder of Roundpeg.  Roundpeg is a small marketing firm based in Indianapolis, Indiana that helps small business become big businesses with the help of effective marketing.  To learn more about Lorraine, check out her website.  You can also hear her speak about her passion for local businesses and the impact we make every day with our purchase decisions by clicking here.

If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl.  Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year.  So where will these dollars be spent this year?  As you might have guessed, this year Pepsi is going with Social Media!

According to the Wall Street Journal, Pepsi plans to focus its advertising strategy on a "marketing platform" rather than blitzing viewers with commercials during this single event.  So, by using social media sites like Twitter and Facebook to reach consumers, Pepsi will be tapping into a virtual world of endless advertising possibilities.  On Facebook, for example, Pepsi can issue invitations to its followers to participate in a poll.  When someone votes, a message will get posted on their personal Facebook page that says they participated in the poll.  This my friends, is what we are referring to when we talk about viral advertising.
According to one report, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds.  Twitter's numbers are a little lower, but impressive, nonetheless.  Social Media Today, however, noted that 19 percent of adults between the ages of 18 and 24 have used Twitter or something like it, 20 percent between ages 25 and 34, and 10 percent between ages 35 and 44.  These numbers are the reason that Pepsi has reconsidered their advertising strategy. 

So how does this relate to the Bob Orr Entrepreneurial Fellowship?  Well, it just so happens that the majority of our host companies in this entrepreneurial fellowship are start-up technology companies.  Thus, Orr Fellows are taking entry level technology jobs in some of the fastest growing Indianapolis companies.  So what types of things are some of these host companies doing in the social media world?  Well, a 2010 host company, Formspring, has recently reached new heights with their social media application called Formspring.me.  This application is a free, simple service that allows you to create anonymous question boxes for all of your social networks.

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow.  There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.

The May 2006 issue of Human Resources magazine featured an article by Sommer Kehrli and Truy Sopp in which the authors attempted to share tips with older generations on how to manage Generation Y, a group roughly 80 million strong born after 1978 that began entering the workforce five years ago. Often the onus for change is on older generations. After all, we 'Millennials' are coming into the workforce whether current generations like it or not. Why should the 'new' be the ones to change our habits or learn new ones from the 'old'? 

An an entrepreneurial fellowship, we constantly strive to place distinguished college graduates into high growth start-ups. But at the same time, we also communicate the need for constant improvement and learning from industry leaders. Nobody is a subject matter expert anymore and while entry-level jobs in start-ups will help you become more knowledgeable about a specific area, it won't guarantee career-long success. To quote Dr. Thomas Mason, Professor of Economics at Rose-Hulman Institute of Technology, "to be successful at [an older] age, you need to keep learning." 

Need real world examples? 

Did you major in Public Relations or Marketing in college? Are you pretty confident writing press releases? Cool. BUT, looks like Presslift is a step ahead and that skill set will become mainstream in the near future.

Did you major in Web Design or UX in college? Are you pretty confident designing emails for your company's marketing team? Great!. BUT, Toddle is making email newsletter design and marketing a breeze.

Major in Finance? ChubbyBrain is democratizing your skill set.

Going to Law School? Legal Zoom has the basics covered.

Are you a scrapbooking professional? Yup...the semantic web has taken over this too.

EVERYTHING  is changing. High-growth start-ups and technology jobs in Indianapolis will KEEP changing. Being an expert today doesn't ensure anything for tomorrow. As Gen-Y'ers, we want to be mentored, use new technology, and be given the space to try new things. But we can be too confident, and in the process, atrophy our innate strengths of learning and development.

Your job won't be around forever, and if you don't keep learning, neither will you. The first step is accepting that a college degree doesn't make you an expert. The second is opening yourself up to learn skills, habits, and lessons from Generations past.

Oh...and sign-up to have your tree lugged through TREE LUGGERS or follow our tweets @treeluggers.

In our recent business leader meeting with Thomas Mason, and Economics and Engineering Management professor at Rose Hulman, he made the point that any employee should always be trying to "Think like an Entrepreneur."  Now that doesn't mean that every employee should aspire to be an entrepreneur, or that employees should be thinking about starting new businesses while they're working for their current company.  What it means is that, as an employee, you should constantly be thinking of better ways to do things in your current company, and thinking of new business opportunities for your employer.  These new ideas don't have to be world-changing, million dollar ideas, but rather small innovations that get things moving the right way. 

I'd venture to guess that most employees at entry-level jobs in Indiana do not have this mindset.  But when you're working with high growth start-ups "thinking like an entrepreneur" is practically required.  A lot of the companies that are part of the Orr Fellowship are small, entrepreneurial companies in Indianapolis.  They don't all have a full marketing or finance department.  These companies need Orr Fellows to come up with unique ideas to help build their business.

How can you be "thinking like an entrepreneur?" 

Are there certain things that are done at your company every week just because "that's the way they're always been done?" If they no longer make sense maybe it's time to make a change.

Do you have a perspective from a previous internship or organization that no one in your current company has?

Maybe there peripheral activities that are outside the responsibility of your everyday job that you can address.  Starting a recycling program or fitness routine could make a bigger impact than you think.

There are countless ideas just waiting to be taken.  Are you thinking like an entrepreneur?

It's that time of year again; the Holiday Season has passed and in a short amount of time you'll find yourself taking down those holiday decorations that probably cover your entire house.  After you've mustered up enough motivation to finally begin this lengthy process, the last struggle is always the disposal of the family Christmas tree.  However, that's not going to be the case for you this year - the Orr Fellows are here to help!

As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability.  As such, one of our annual fundraisers is called "Tree Luggers" in which we travel around the Indianapolis community collecting and disposing of Christmas trees while collecting donations.  But how does this fundraiser actually benefit the community?  Well, first, we are providing a service that for many people is extremely helpful.  More importantly, though, we offer an incentive to local churches and other non-profit entities that promote our fundraiser to their members.  For all money that is donated to the Governor Bob Orr Fellowship during Tree Luggers, half of the proceeds are given to the specific non-profit that created the referral.  In this way, we are able to assist Indianapolis-based non-profits in funding their efforts.

One of the most important values that the Indiana-based Orr Fellowship promotes is entrepreneurship.  Tree Luggers is a great example of entrepreneurship in action as the Orr Fellows carefully organize, plan, and execute the fundraiser from start to finish.  So what goes into Tree Luggers to ensure its success year in and year out?  Many of the Orr Fellows are "luggers," or those that travel to homes, collect the trees, and then later dispose of the holiday conifers.  Several others use their marketing expertise to help spread the word through social media like Twitter and Facebook, strategically placed fliers in the Indianapolis community, and specified email lists owned by several Orr Fellowship host companies.  We also have fellows that help create partnerships with churches and other non-profit organizations.  Lastly, a couple of fellows take on a financial role so that all donations and referrals are carefully recorded.  To participate in this fundraiser, and save yourself a great deal of time and effort, please sign-up here.  Remaining pick-up dates are:
 

For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies.  Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.
 

In celebration of the holiday season, @allythill scheduled lunch for the Fellows at a restaurant in downtown Indianapolis. @hunckler and I showed up late, but we probably both wish we hadn't shown up at all. It was a bad dining experience.

12 minutes to get a drink
30 minutes before the food order was taken
50 minutes before the food was served
75 minutes before bills were delivered

On the bright side, I had some time to chat with @YawA about @PocketTales launching their new web app and how he's making the jump from his distinguished post-grad job to an entrepreneurship career. Takes a lot of moxy.

My mind already operates at warp speed. Things jump in my head before I finish a thought. Mitchell Davis and I would be too much to handle. On this particular day of bad service at a restaurant which also had bad food, my mind was racing to find a connection between high growth start-ups (like @PocketTales) and this waiter who seemed to be wasting everyone's time.

Aha moment!

Restaurants give the slow shift to the slow wait staff. Monday is typically the slowest day of the week and lunch is the slowest serving of the day. Since we went on the slowest day during the slowest meal, the odds were against the @orrfellowship having a good service experience. More to the point, while good work is rewarded with accolade, bad work is rewarded with defrocking.

High-growth Indianapolis companies do not like having to defrock their employees due to poor performance. Some of the best places to work in Indiana see applicants present a positive version of themselves during the interview process, but entrepreneurship careers quickly peel away any misperceptions that may have existed after that good interview took place.

The bad news for some on the job market is that many of these startups cannot afford to pay for the 'Monday lunch shift' person. @orrfellowship host companies need good work from talented people NOW; they need the 'Friday dinner shift' person, because every day is like the Friday dinner rush for companies hiring new grads.

Be the 'Friday dinner rush' person today.

I get asked this same question, or some variation of it, a LOT.  So many people are interested in the Orr Fellowship and the post-grads' careers that come through the program that this question is almost a staple of any new conversation struck.  Similar questions include:

What do you want to do after you finish?
What kind of venture are you interested in?  Technology jobs in Indianapolis?  Business jobs in Indianapolis?
What's the next step in your entrepreneurial career? 
Where do you see yourself in 5 years?

And the list goes on... and my answer is always the same: I need to wait and see.  This sort of answer frustrates most listeners, as it probably should.  Even worse, it frustrates me because I WANT to run a high growth start-up, full of all the excitement and wonder these sort of organizations are known for.  And Im young.  Now is the time to make mistakes, right?  Without having to worry about not being able to recover from a bust, with plenty of time to recover my life and my career right?

Yes.  But no.  A May, 2008 study by the Kauffman Foundation found that twice as many tech saavy entrepreneurs start businesses in their 50's as they do in their 20's, with an average age of start-up founders being 39.  Not 20, not 25, not even 30.  39.  To me, this says that experience is a great teacher, but more important is the kind of experience; being a former CEO of three failed start-ups at 30 might be great experience to lean on, but it probably isnt as effective as working within and learning how start-ups and small businesses should be run to build successful organizations.  There is a proverb that goes something like "yesterday's tracks are tomorrows guides", and this is a perfect example of that; so, the first part of my answer to "why havent you started a business yet?" is: Why make the same mistakes you can learn from watching others?

There is a second part of my answer, that is more complicated but Ill do my best: circumstance.  Start-ups, especially technology start-ups, need the right circumstances to survive and grow.  The team, the idea, the implementation, the market, everything needs to be well understood and in place before Ill want to touch money.  Many a good idea have failed because they were missing a piece of the entrepreneurial puzzle, and all the hard work, long nights, and missed sleep was wasted.  The thing is, we usually never hear about these companies, the ones that fail.  Thats part of what makes entrepreneurship so attractive: we really only hear about the successes, and so it seems (to the untrainted eye) that starting and owning a business is easy as apple pie.

For me, I will choose my opportunities wisely.  And only when I am ready will I become that ever-so-coveted title of  "entrepreneur." That could be tomorrow, or it could be never.  The numbers (and my own brain) are telling me it will probably be a while.  But then again, who knows?

As we near Finalist Day when the class of 2010 Orr Fellows will make their decisions on whether to accept an offer to join the Fellowship, I think it's worth looking at who the Orr Fellowship is for.  Working with high growth start-ups takes a certain kind of person, and it's certainly not for everyone.  Here are a few characteristics that you might want to keep in mind.

The Orr Fellowship might be a good fit if you…

- Are graduating from an Indiana college or you’re originally from Indiana, and you have a strong GPA (preferably 3.5 and above)

- Enjoy working with smaller companies where everything is usually fast paced and everyone has to be willing to help out on various projects and different functional areas like marketing, finance, etc.

- Are someone that is eager to take initiative and make things happen rather than waiting to be told what job you need to do everyday

- Are interested in working in a variety of different roles.  Many Orr Fellows rotate through different departments or work for a company that’s small enough to require every employee to be multi-dimensional.

- Would like to have a network of like-minded peers that you can work on potential business ideas with and get together socially

- Want to work for a fast growing Indianapolis company, and have the ability to get to know executives from other high growth start-ups

- Want to define your own career path by taking on big responsibilities in a small company rather than being a number in an entry level program at a large corporation

The Orr Fellowship might NOT be the right program if you…

- Are hoping to travel and have opportunities to work abroad right away.  Although many Orr Fellows will have the opportunity to take smaller trips through the course of their job, the program is not designed to be travel intensive

- Need a boss to tell you exactly what to do every day.  The most successful Orr Fellows are the ones who take initiative and execute beyond what they’re expected to do

- Expect to be in charge of the most important projects from Day 1.  As an Orr Fellow you will likely have some less than glamorous projects at some point.  However, they’re only opportunities to over deliver and build your reputation so that you can lead major projects in the future

- Base your job search on finding the highest possible starting salary.  If you make it through the Orr Fellowship recruiting process you can find a better paying entry level job in Indiana or elsewhere.  The Orr Fellowship is not for people who are looking for the money now, but for students that are more interested in learning, establishing a network, and getting a great experience so they can advance their careers more quickly in the long term.

This is not a comprehensive list of characteristics that define the Orr Fellowship.  Hopefully it does give you at least a slightly better idea about whether or not the program is right for you.   Among business jobs in Indianapolis, the Orr Fellowship may be one of the best opportunities for college graduates.

Burberry might be one of the only clothing brands that was born out of a trench coat. The plaid patterns and distinctly British feel to the line of clothes, accessories, and bath items draws clear inspiration from Humphrey Bogart's famous Weasel and Stoat in films like “The Maltese Falcon” and “Casablanca.” Today’s New York Times, in an interview with Burberry’s 49-year-old President Angela Ahrendts, explains how despite their background in more traditional items, Burberry is attempting to “adapt the trench coat to the age of the Internet.” The article goes on to share Burberry’s plans for a social networking site called artofthetrench.com, which is specifically designed to market to younger consumers.

Should I repeat that? Humphrey Bogart is going social. The start of a beautiful friendship, indeed.

Is a business career in Indianapolis chic? Are local business jobs ‘smoking cigarettes in a fedora’ when they should be ‘drinking green tea and listening to their iPod’? Burberry is remaking themselves into a 21st Century company, pulling a classic brand into the Internet Age, and there are numerous jobs in Indiana attempting to do the same. Technology jobs in Indianapolis are beginning to reap the rewards from years of companies like Compendium Blogware, ExactTarget, Angie’s List and Canteloupe.tv carving out a niche for the region in internet search marketing and IT infrastructure. Indianapolis area jobs are thriving with jobs for recent grads helping organizations remake themselves into a 21st century organization. Click here too see a list of some of the Orr Fellowship’s Host Companies.

With Thanksgiving just around the corner, and Christmas around the block, it's difficult to believe that I've been working in the real world for just over four months now.  I can remember like it was yesterday what it was like to look for a job while still in college.  I remember how confused I was as an Economics major who knew I wanted to be in business someday, but you and I both know how vague of a career path business really is.  So what did I look for and how did I get to be where I am today?

Luckily for me, as a senior in college I knew that the economy was beginning to look grim and that the market was probably going to get rough.  To prepare myself for the tough situation, I did my due-diligence and began looking for a quality job opportunity to kick off my new career.  I realized that I lacked specific skills that most large companies would be looking for, and also that I would be looking for an entry level job just like the rest of my graduating class.  However, I knew that I wanted to live and work in Indianapolis as it has emerged a growing hub for small, technology start-ups.  One of my other interests throughout college was entrepreneurship, so I then began looking for entrepreneurial fellowships in the Indianapolis area.  What I soon stumbled upon was the Governor Bob Orr Indiana Entrepreneurial Fellowship.  To learn more about this graduate fellowship, I connected with current Orr fellows to learn more about what the program has to offer. 


So why did I choose to pursue the Orr Fellowship?  There were several reasons, but here are a few:

• the presence of a network of young professionals like myself to share ideas, concerns, successes, etc.
• the pipeline of Indiana business leaders that fellows are given the opportunity to interact and build relationships with
• the position and ability to join a small, start-up company and, through hard work, be able to make an impact within the organization
• knowing that I'm making a good investment in my career by being in an environment that forces me to learn as much as possible about running a small business

So has my first few months in the working world provided me with the opportunities and experiences that were promised to me by the Orr Fellowship?  The answer to this question is a confident "YES!"