
As you may well know, Apple released it's highly touted iPad in late January of 2010 and has received mixed reviews. While iThings are trendy and slick, performance has been a concern for many (just look at the recent iPhone issues in New York and AT&T network strain). The iPad is no different as the device possesses non-expandable SD inputs, a general lack of multi-task capabilities, no camera and a low battery life (plus MadTV might have some brand name patents that need addressed).
So this was basically another mac product launch whereby brand lovers became more entranced and brand haters...well...could keep hating. However, beyond these Mac-versus-PC-versus-Linux-versus-CMS-versus-Ruby computo-debates, the iPad launch signifies something that every person seeking a technology job in Indianapolis should be conscious of:
The gap between personal and mobile computing is closing and Apple is blazing that trail despite early attempts at entry by the e-readers (Amazon, B&N, etc.). Where the publishing houses tried to provide a mobile reader, Apple flexed its muscle and offered not only a mobile reader, but mobile computing application along with it.
A number of start-ups, most in NYC and SF, support Apple's move into the portable market as there is a trend towards high growth start-ups building applications for the portable user. My favorite is NYC startup SeeClickFix, a location based service that allows you to report non-emergency issues (potholes, prostitution, graffiti) and receive alerts in your neighborhood about the issue. Other BigApps competition winners in NYC were also location based services (SporkNYC, Taxihack, WayFinder NYC).
As the portable computing gap closes, business jobs in Indianapolis will have to adapt. Entrepreneurial Companies in Indianapolis will hire people who can work within the bounds of a new economy (where your library may eventually be comprised of iPads, Kindles and a few printers). How will you adapt? How will your company evolve? The relentless quest for efficiency is squeezing some of the fat out of life, and portable computing is another step in that quest.
If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.


As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "
In celebration of the holiday season, @
hat twice as many tech saavy entrepreneurs start businesses in their 50's as they do in their 20's, with an average age of start-up founders being 39. Not 20, not 25, not even 30. 39. To me, this says that experience is a great teacher, but more important is the kind of experience; being a former CEO of three failed start-ups at 30 might be great experience to lean on, but it probably isnt as effective as working within and learning how start-ups and small businesses should be run to build successful organizations. There is a proverb that goes something like "yesterday's tracks are tomorrows guides", and this is a perfect example of that; so, the first part of my answer to "why havent you started a business yet?" is: Why make the same mistakes you can learn from watching others?
ight circumstances to survive and grow. The team, the idea, the implementation, the market, everything needs to be well understood and in place before Ill want to touch money. Many a good idea have failed because they were missing a piece of the entrepreneurial puzzle, and all the hard work, long nights, and missed sleep was wasted. The thing is, we usually never hear about these companies, the ones that fail. Thats part of what makes entrepreneurship so attractive: we really only hear about the successes, and so it seems (to the untrainted eye) that starting and owning a business is easy as apple pie.



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This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience. 