
Thanks to TechPoint for the opportunity!
Pictured from left to right: Eric Barnard (RICS Software), Katie Veatch (Angie's List), Gerald Sims (Author Solutions), Ally Hill (Develop Indy), and Bob Reish (Angie's List).



If you've had a chance to keep up with the news, one of the recent headlines is Pepsi's decision to strategically re-focus its advertising dollars that have typically been budgeted for the NFL Super Bowl. Like Budweiser, Coca Cola, and GoDaddy.com, Pepsi has been known to spend millions of dollars in advertisements during this spectacle that reaches millions of viewers every single year. So where will these dollars be spent this year? As you might have guessed, this year Pepsi is going with Social Media!

Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck in advertising online rather than producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.


It's that time of year again; the Holiday Season has passed and in a short amount of time you'll find yourself taking down those holiday decorations that probably cover your entire house. After you've mustered up enough motivation to finally begin this lengthy process, the last struggle is always the disposal of the family Christmas tree. However, that's not going to be the case for you this year - the Orr Fellows are here to help!
As a non-profit organization, the Governor Bob Orr Entrepreneurial Fellowship places a strong emphasis on community outreach, civic responsibility, and self-sustainability. As such, one of our annual fundraisers is called "Tree Luggers" in which we travel around the Indianapolis community collecting and disposing of Christmas trees while collecting donations. But how does this fundraiser actually benefit the community? Well, first, we are providing a service that for many people is extremely helpful. More importantly, though, we offer an incentive to local churches and other non-profit entities that promote our fundraiser to their members. For all money that is donated to the Governor Bob Orr Fellowship during Tree Luggers, half of the proceeds are given to the specific non-profit that created the referral. In this way, we are able to assist Indianapolis-based non-profits in funding their efforts.
One of the most important values that the Indiana-based Orr Fellowship promotes is entrepreneurship. Tree Luggers is a great example of entrepreneurship in action as the Orr Fellows carefully organize, plan, and execute the fundraiser from start to finish. So what goes into Tree Luggers to ensure its success year in and year out? Many of the Orr Fellows are "luggers," or those that travel to homes, collect the trees, and then later dispose of the holiday conifers. Several others use their marketing expertise to help spread the word through social media like Twitter and Facebook, strategically placed fliers in the Indianapolis community, and specified email lists owned by several Orr Fellowship host companies. We also have fellows that help create partnerships with churches and other non-profit organizations. Lastly, a couple of fellows take on a financial role so that all donations and referrals are carefully recorded. To participate in this fundraiser, and save yourself a great deal of time and effort, please sign-up here. Remaining pick-up dates are:
For those that don't know much about the Governor Bob Orr Entrepreneurial Fellowship, it is an Indiana-based non-profit organization that provides jobs for recent graduates in fast growing Indianapolis companies. Whether you're looking to start a marketing career, an entrepreneurship career, or maybe just a career in business, this is one unique fellowship program like no other.

We've all talked about our host companies and what makes ours better than the rest, but how are these companies chosen, and why would someone want to work for an entrepreneurial company in Indianapolis? In order to shed some light on the Orr Fellowship host companies, I have given the information in a question/answer format.
Q: What is a host company's role in the Orr Fellowship?
A: Orr Fellowship host companies have the responsibility of providing their Fellow(s) with a unique experience that cannot be found anywhere else. We want these companies to give their Fellows important projects that help them learn and grow as a working professional. In addition, we require these companies to provide their Fellows with ample exposure to executive-level management so that they can become more comfortable in that type of an environment (this is exactly what we're talking about when we say that the Orr Fellowship is one of the best networking opportunities in Indianapolis).

Q: How are host companies selected to be involved in the Orr Fellowship?
A: Although this process may seem unscientific at times, that's probably because it is. However, host companies are invited to join the Orr Fellowship if they've successfully demonstrated their ability to move at a fast rate of growth, created an environment that is conducive for great learning experiences, and have emerged with a product/service that has the ability to thrive in a changing society for years to come. Overall, we seek out companies that we're confident will provide our Fellows with a wonderful two years of experiences coupled with strong promise of job security with that particular company.
Q: How long are host companies allowed to be involved in the Orr Fellowship?
A: There really isn't a straight-forward answer to this question. There have been companies like ExactTarget and Angie's List that have been a part of the Fellowship essentially since the beginning. However, some companies participate for a year or two while others take Orr Fellows for four, five, and even six years. We typically allow host companies to be in the Orr Fellowship until they've grown out of the stage of being a small, entrepreneurial start-up or until they've shown that they no longer are a suitable company for an Orr Fellow to work in.
This year the Governor Bob Orr Entrepreneurial Fellowship has agreed to allow twenty host companies to participate in our program. Over the years we've made a conscious effort to grow the organization - and this year we've finally made the decision to double the size of next year's class. So why have we decided to take so many more Fellows? With an increase in name recognition in Indiana, and the development of a strong reputation among business leaders, we've experienced a tremendous growth in the amount of applications that we've received. It's because of this recognition that the Orr Fellowship has proven itself to be one of the best places to work in Indiana. With that, I want to go ahead and congratulate those candidates that have moved on to the final round of recruitment. You've managed to set yourselves apart from the rest of the competition and have proven yourselves over and over again. Good luck to you all on Friday and I look forward to meeting the Orr Fellowship Class of 2010!






This American Life is a radio program out of WBEZ in Chicago that attempts to display what it is like to live an ‘American life’, complete with its dullness as well as its luster. Reporting is not done in the way we see on television or hear on more traditional radio. Rather, the producers attempt to place us into the culture of the topic area; the sounds bites are not ‘bites’ at all. They are actual, full, complete stories that connect the listener to a new set of experiences. This American Life attempts to make the events that mold our being (whatever that means), which makes understanding the experience more transparent. The radio program, at it's core, is about manufacturing an experience.
First and foremost, we firmly believe that the most valuable experience that one can attain while in college is leadership experience. Now that I've said this, let's take a minute to try and better understand what I'm talking about. When we're going through Orr Fellow candidate applications, having a candidate that was a "member" of twelve different clubs on campus in no way compares to a candidate that was president of two or three reputable clubs on their campus. To take this one step further, having a title means nothing if you didn't have any notable achievements while holding that particular position. We want to see that you were elected by your peers for a leadership position, but it is much more important that you made a positive impact to your organization during your tenure as officer. Leadership experience can be gained in many different ways, so there's no excuse for a lack of leadership on your resume.
The next piece of information from your resume that we find extremely important is your GPA. This may come as no surprise, but the easiest way to demonstrate your intelligence is by getting good grades. Being that you're looking for Indiana jobs out of college, much like thousands of other students in their senior year of studies, this is one of the only standardized means of measurement that we can use to juxtapose you with the rest of the candidate base. So what if your GPA isn't as good as you'd like it to be? If this is the case for you, it in no way means that your chances of getting into the Orr Fellowship are gone. What you do have to figure out at this point, however, is how you're able to justify your lower GPA, in addition to being able to describe what qualities/experiences you have that make you a perfect fit for this distinguished entrepreneurial fellowship.
Another attribute that we look for in our candidates is their ability to demonstrate an entrepreneurial spirit in their lives. One of the inherent qualities that all Orr Fellowship host companies possess is a strong sense of entrepreneurship. In fact, it is critical that our Fellows hold that same entrepreneurial attitude so that they can seamlessly integrate themselves into these high-growth Indianapolis companies. As history has shown, joining the Fellowship often leads to entrepreurial opportunities after the two-year committment of being in the Orr Fellowship has been completed. Since this is the case, candidates that demonstrate this entrepreneurial attitude in their own lives prior to joining the Orr Fellowship typically find themselves fitting in well within the Fellowship and their respective host companies.
plaid patterns and distinctly British feel to the line of clothes, accessories, and bath items draws clear inspiration from Humphrey Bogart's famous Weasel and Stoat in films like “The Maltese Falcon” and “Casablanca.” Today’s New York Times, in an interview with Burberry’s 49-year-old President Angela Ahrendts, explains how despite their background in more traditional items, Burberry is attempting to “adapt the trench coat to the age of the Internet.” The article goes on to share Burberry’s plans for a social networking site called artofthetrench.com, which is specifically designed to market to younger consumers.